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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in NBA (1)

Wednesday
Oct122016

LeBron James Says He Won’t Sell You A Sprite In New 'Wanna Sprite’ Campaign

By Barry Janoff

October 12, 2016: LeBron James has been endorsing Sprite since 2003 and is very familiar with the strategies and tactics used to sell the product to the public.

But in its new “Wanna Sprite” integrated marketing campaign, Sprite said it is offering a “refreshingly honest take on endorsements and what it means to be a Sprite endorser.”

Here, James takes the role of passive endorser, relating in an extended spot that “I would never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am . . . Even if you’re just eating tacos with extra hot sauce, and you were holding an extra cold Sprite, and for some reason you’re waiting for me to tell you to drink it, I still wouldn’t tell you to drink that thirst-quenching Sprite.”

The punch line of this sales pitch: "I wouldn't tell you to drink a Sprite — I’d ask you: You wanna Sprite?"

The campaign includes several other celebrities, such as rapper Lil Yachty, actor and TV host Segun Oduolowu, hip-hop artist Vince Staples and a group of other “influencers."

The 60-second spot, “LeBron James Is A Sprite Endorser,” breaks online this week and launches on TV Oct. 17. Several shorter versions also are being released, each featuring a segment of their longer sibling.

Lead agency is Widen & Kennedy, NY.

"@Sprite rolled w/ me since day one,” James wrote on his Twitter page. "Always a pleasure. #JustAKidFromAkron #StriveForGreatness #WannaSprite."

"Our friend LeBron James embodies all the values Sprite supports — authenticity, transparency and individuality," Bobby Oliver, director-Sprite & Citrus Brands, Coca-Cola North America, said in a statement.

"There is no one more fitting than LeBron to star in our new ‘Wanna Sprite’ campaign, which is meant to empower our fans to stay true to their love of the brand and celebrate how delicious, refreshing and thirst-quenching Sprite is," said Oliver.

The campaign, which is scheduled to run into 2017, will "actively engage with its fans in social and digital media and offer them ways to endorse the brand they love,” according to Sprite.

Among other activations, Spirte said it would post original #WannaSprite content featuring James, such as stills, GIFs and cinemagraphs, throughout the campaign.

In addition, the #WannaSprite hashtag will be accompanied by a custom green Sprite bottle Twitter emoji.

According to Danielle Henry, group director, Integrated Marketing Content, Coca-Cola North America, "We created ‘Wanna Sprite’ to have a bit of fun with endorsements. Sprite is being as clear and transparent with the idea of endorsements as the beverage itself.

"The tone of the creative is intended to be fun and lighthearted, while also being authentic and honest — just like our Sprite fans," said Henry.

In his ad segment, “Lil Yachty Is In An Ice Cave Singing A Song About Sprite," the musician is seen playing a piano inside an ice cave covered with bottles of Sprite.

James’ disembodied head (!) enters and, in keeping with the passive sales pitch, explains, “Even if this were a metaphor about Sprite, and I was talking about Sprite, and Lil Yachty here was being paid by Sprite to write lyrics about Sprite" — at which point Lil Yachty changes the lyrics from one of his songs, replacing the chorus "Cold like Minnesota" with "Cold like a Sprite soda" — "I still would’t tell you to drink Sprite."

"Guys. I'm in an ad for @Sprite! I'm not going to tell you to watch it but I'll ask you - WANNA WATCH MY COOL #SPRITEAD? #WannaSprite," Lil Yachty wrote on his Twitter page.

Other shorter spots include "LeBron James Eats Tacos With His Friends And Drinks Spirte, Too" and "You Gotta See How Cool These Influencers Are While They Drink Sprite."

In 2014, the Coca-Cola brand introduced a limited flavor, Sprite 6 Mix, developed in conjunction with James.  After winning the NBA title last season, Sprite released a limited-edition can with James on it to celebrate.

Among other efforts, James and Sprite have supported Boys & Girls Clubs, and Sprite released a spot when James returned to Cleveland in 2014, “First Home Game.”

James earns about $54 million in annual endorsements, according to industry analysts, with deals that also include Nike, Kia, Samsung, Beats by Dre and Upper Deck.

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