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NEWS REAL

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in sports marketing (1)

Sunday
Apr022017

LeBron, Drew Brees, Adriana Lima Tell Kids 'We Need More . . . Scientists, Engineers'

By Barry Janoff

April 2, 2017: LeBron James knows how much hard work and dedication it takes to be a star in the NBA.

Drew Brees knows the years of preparation it takes to be a top NFL quarterback.

Adriana Lima knows that to be super model, you need persistence and a lot of sacrifice.

But what these celebrities and others want to show kids is that "We Need More . . . " people to work in the areas of science, technology, engineering and math: the STEM fields.

James, Brees and Lima join the likes of NBA All-Star Karl-Anthony Towns, actress and singer Zendaya, Nascar driver Joey Logano and soccer star David Villa in "We Need More . . . ," part of Verizon’s "Innovative Learning" multi-platform strategy.

Although they do not specifically tell anyone to give up dreams of becoming pro athletes or models, the goal, according to Verizon, is to "get young adults thinking about rewarding, creative and potential well-paying careers that do not involve shooting a basketball, throwing a football or modeling fashions on a runway or in a magazine."

"We need more kids involved in science, technology, engineering and math," relates Verizon. "Not just for their benefit, but because the world needs them — their brains, their creativity and their experiences — to create amazing solutions that will make our world a better place.

"We need more kids to see the world of possibilities waiting for them — like the four million science and tech jobs available in the U.S. right now. That’s why Verizon is bringing free tech, free access and hands-on learning to students in need."

In a spot released late last year, shot in the Verizon Innovative Learning School in North Carolina, students were asked to talk about their aspirations and list what they saw high-paid occupations. After hearing pro athlete, model and actress, Verizon flashed on a screen hundreds of science and technology jobs along with estimated (well-paying) salaries.

According to Verizon, "Looking through the lists, the students realized that the world needs more scientists, engineers and astronauts, but the world also needs more dreamers and people who can imagine what's possible.”

A new 60-second anthem spot continues that theme, with tweens and kids in their early-to-mid teens asked about potential future careers. The top responses: model, athlete and entertainer.

Text then reads, "There are about 2,880 pro football players" as we see a shot of Brees, who says, "The truth is, we don’t need more Drews."

Text offers, "There are about 850 pro soccer players" as Villas, an international star in MLS, responds, “We don’t need more Villas."

A photo shoot starring Lima shows her hard at work, It comes with the text, "There are about 5,800 models," as she responds, "We don’t need more Adrianas."

"There are 624 pro basketball players," to which James says, "We don’t need more LeBrons."

“But there are over four million available science and tech jobs in the U.S. We need more kids to see the world of possibilities. But millions of students don’t have the tech they need to go after their dreams. That’s why Verizon is on a mission to help. We’re giving free tech, free access and hands-on learning to kids in need. Join us at WeNeedMore.com.”

A separate 30-second spot opens with James. "You want to be the next big thing, the next LeBron. But the truth is we don’t need more LeBrons." Brees: "We don’t need more Drews." Lima: "We don’t need more Arianas."

"There are 624 pro basketball players. You want to be the next big thing, the next LeBron. But the truth is we don’t need more LeBrons."

Text offers the comparison between the number of basketball players, football players and models with the number of science and tech jobs. A young man then says, "We need more of me.” Followed by a voiceover: "We need more kids to see the world of possibilities waiting for them . . . "

The long-form spot broke over the weekend during March Madness telecasts. A 90-second spot breaks online this week.

Lead agency is R/GA.

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