Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar142012

Sony Ericsson, LeBron James On The Same Sheets For Tennis Tournament

By Barry Janoff

March 14, 2012: Sheets Brand dissolvable energy strips has signed a deal to become the official energy product of the 2012 Sony Ericsson Open.

Financial terms were not disclosed. The 28th Sony Ericsson Open will be played March 19-April 1 at the Tennis Center at Crandon Park in Miami.

Among the founders and spokesmen of Sheets is NBA star LeBron James of the Miami Heat, who has been appearing in promos for the tennis tournament. Serena Williams, who is expected to play at the Sony Ericsson Open, also is listed as a "brand partner."

As part of the deal, Sheets Brand will get in-stadium and grandstand court signage and stadium court promotions, and will also set up a sponsorship tent to support on-site sampling of current and upcoming products.

Other marketing partners include FedEx, MasterCard, Bacardi and Corona Extra.

Sheets is currently running a March Madness Bracket contest in conduction with Facebook.

"We are thrilled to be a part of the 2012 Sony Ericsson Open, one of the premier tennis tournaments in the United States," Warren Struhl, co-founder of Sheets parent company PureBrands. "Our new partnership allows us to support one of our key brand partners, Serena Williams, while we align Sheets Brand with the game of tennis for the first time."

The 2011 Sony Ericsson Open set a record with more than 316,000 people visiting the tournament during the event's two weeks. Last year, Novak Djokovic defeated Rafael Nadal to claim the Sony Ericsson Open men's singles title and Victoria Azarenka defeated Maria Sharapova to earn the women's singles trophy.

Sheets Brand Energy Strips launched in June 2011. In addition to James and Williams, endorsers include athletes Amar'e Stoudemire, Chris Paul and Ray Rice and international recording artist Pitbull.

Back to Home Page