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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Dec082015

Former 'Skinny Kid' From Akron, LeBron James Inks Fat Lifetime Deal With Nike

By Barry Janoff

December 7, 2015: Having already lost the services of James Hardy to adidas, watched as it was outbid by Under Armour for the endorsement support of Stephen Curry and barely averted the departure of Kevin Durant, Nike is making sure that, as Taylor Swift would sing, it never, ever, ever sees LeBron James walk out their door.

As part of his alliance with Nike, which dates back to 2003, LeBron James has gotten signature lines, traveled worldwide as a spokesperson and earlier this month got his own typeface.

Now, he has his own lifetime contract, which analysts are saying is the largest in company — and likely among the largest — in sports footwear endorsement history.

Although terms of the deal were not released, industry analysts said it would top the ten-year, $300 million deal Nike signed with Durant in 2014 at time when Under Armour was moving in to obtain him John Hancock on a contract.

"It's been an unbelievable time for myself and my family," James said to the media after the Nike deal had been unveiled on Monday. "I'm just grateful that Nike and Phil Knight, and everyone over (at Nike) believed in a skinny 18-year-old kid from Akron, Ohio. I'm happy to be part of a great company."

James' first deal with Nike — seven years, $90 million — was signed just prior to his being drafted No. 1 overall (out of Akron's St. Vincent-St. Mary High School) by the Cleveland Cavaliers. He re-signed in 2010 at some $30 million annually, according to industry analysts.

"We have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders," Nike said in a statement.

Nike has released 13 signature shoes with James over the course of their alliance, the most recent, the XIII, this month.

Nike sold $340 million worth of James shoes in 2014, and should top $400 million in 2015, according to analysts.

Nike's main cash cow, the Michael Jordan-led Jordan Brand, hit $2.6 billion in footwear sales in 2014, with apparel and international sales adding another $1 billion.

Similar to its alliance with Jordan, Nike said it would expand and enhance "Team James" to build the product line and brand worldwide. Sales of Jordan items continue to climb depute the fact that he last played in the NBA in 2003, although he remains high-profile via his position as majority owner for the Charlotte Hornets.

"It's a partnership between us (not) an endorsement deal," said James. "It's a partnership where we always come together and figure out the best way possible for both brands to be successful."

"It's a partnership where we always come together and figure out the best way possible for both brands to be successful."

In September, Stephen Curry signed a seven-year extension to his pact with Under Armour (through 2024), in which he also gets an equity stake in the Baltimore-based sports footwear and apparel company.

Curry had been with Nike when his deal expired in 2013 and he signed with Under Armour four four years at $4 million annually, per analysts.

This year, James Harden left Nike for adidas and a 13-year contract estimated at upward of $200 million.

"We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond," Nike said.

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