Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan282010

LeBron James Partnership A Marketing Slam-Dunk For McDonald's

LeBron James in new McDonald's TV spot, which also stars Dwight Howard.January 28, 2010: NBA star LeBron James is putting the "gold" into McDonald's golden arches. The fast-feeder has unveiled a multi-year deal with James, which will include TV, print, Internet and POP activation, as well as involvement with Ronald McDonald House Charities. Financial details were not released.

McDonald's confirmed that James will star alongside Dwight Howard of the Orlando Magic in a TV spot to air during Super Bowl XLIV that will be a remake of the classic "Showdown" spot from 1993 starring Michael Jordan and Larry Bird. In the original, the two basketball Hall of Famers played a game of extreme H*O*R*S*E for a Big Mac. The remake is expected to feature more above-the-rim action from two of the NBA's most dynamic slam-dunkers. Lead agency for the original and remake is Leo Burnett, Chicago.

The spot was filmed in early January at Conseco Field House in Indianapolis and is said to have a humorous twist ending when Bird makes an appearance and walks off with the McDonald's meal as James and Howard continue to battle.

James, who is handled by LRMR Marketing, Cleveland, a management company he formed with three of his friends, also has marketing deals with Nike, State Farm and Coca-Cola, for whom he has done commercials for Sprite and Glaceau VitaminWater. Analysts put his annual income from endorsements at $30 million+, which leads all NBA players. A new Power 100 report from Bloomberg BusinessWeek ranked him as the second most powerful athlete, behind Tiger Woods, which takes into account his production on the court and his influence among consumers.

"LeBron is an all-star, both on the court and in the community," said Neil Golden, McDonald's USA chief marketing officer. "We're looking forward to working with LeBron to showcase our brand in surprising ways while also raising awareness of and support for Ronald McDonald House Charities."  

Maverick Carter, CEO of LRMR, called the deal a "perfect fit. LeBron looks to partner with leading companies like McDonald's and we are thrilled to be associated with one of the most recognized and renowned brands, as well as with the many opportunities to work together in the coming months."

In March, James will support the 2010 McDonald's All American High School Basketball Games in Columbus, Ohio. Proceeds from the event will benefit the Ronald McDonald House Charities of Central Ohio. In 2003, James earned McDonald's All American Game MVP and Player-of-the-Year honors.

"McDonald's and I make a great team,"  James, now in his seventh season with the Cleveland Cavaliers, said in a statement. "We share many of the same core values, including a commitment to excellence and giving back to the community.  I am also excited about the opportunity to work with Ronald McDonald House Charities, which helps improve the lives of so many children and their families around the world."

Among other athletes who have had marketing deals with McDonald's are Venus and Serena Williams, Kobe Bryant and Yao Ming.

McDonald's Casts LeBron James, Dwight Howard In Super Bowl Remake Of Jordan-Bird Spot

Back to NBA

Back to Home Page