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NEWS REAL

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
May152017

Lebron’s Cavaliers, Goodyear Seek Global Exposure With NBA Jersey Logo Alliance

By Barry Janoff

May 15, 2017: The LeBron James-led Cleveland Cavaliers, currently seeing a return trip to the NBA Finals to defend their title, today unveiled a deal with Goodyear that would put the company’s winged foot logo on Cavs game jerseys beginning next season.

The Cavaliers are the latest team to take advantage of the NBA’s three-year pilot program, beginning with the 2017-18 campaign, which coincides with Nike’s first season as the league’s official jersey provider.

Financial terms were not disclosed.

Other teams that have unveiled game jersey logos include the Boston Celtics and GE, Brooklyn Nets and software company Infor, Utah Jazz and research software company Qualtrics, Philadelphia 76ers and StubHub and the Sacramento Kings and Blue Diamond.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

The deals unveiled to date have been in the $5-$8 million range annually.

However, the Golden State Warriors were said to be asking $15-$20 million for a jersey ad deal.

Industry analysts said that the Cavaliers deal could be closer to that range rather than the lower-end numbers.

The three-year pilot launch coincides with the beginning of Nike's eight-year contract, valued at $1 billion by industry analysts, replacing adidas as the NBA's official on-court apparel provider.

"This partnership had to be something that our entire franchise, and specifically our team, believed in and can now be inspired by," David Griffin, Cavaliers GM, said during a media conference in Quicken Loans Arena.

"We can’t imagine a more appropriate partner than Goodyear, and the team will have a unique depth of pride wearing the Wingfoot on the court as we compete."

The sponsor patch will not appear on the general retail versions of the Nike player jerseys, but teams have the option to sell the jerseys with sponsor patches, as well as other merchandise, in their own retail outlets and on their Web sites, according to the NBA.

According to  Rich Kramer, chairman, CEO and president for Goodyear, "This is a natural fit between two organizations rooted in Northeast Ohio whose strong brands have a global following. For us, we appreciate these relationships and what they bring to us. The NBA is a growing sport internationally and specifically in China, where we have a significant presence."

This deal comes with added incentives, including a $1 million donation to Cleveland and Akron school districts to support STEM (Science, Technology, Engineering and Mathematics).

James is among a group of athletes currently appearing in a marketing-awareness campaign for STEM.

Turner Sports, a broadcast partner for the NBA and the official media partner of this agreement, said it would "bring to life the power of the jersey patch through custom-branded content and advertising."

Goodyear said that the Cavaliers logo would appear on the Goodyear Blimp during certain promotional events.

Other NBA jersey logo deals have also come with additional elements.

The Jazz jerseys will have patches for 5 For The Fight, a philanthropic effort by Qualtrics founders Scott and Ryan Smith to fund cancer research.

The Celtics said they would seek to leverage GE’s expertise in a variety of areas, including "player performance, injury prevention, and business optimization.”

The two sides said they would "work closely to integrate GE’s technology into the team’s basketball facilities, particularly as it relates to the Celtics’ state-of-the-art Auerbach Center at New Balance Headquarters, scheduled to open in 2018."

All patches will be 2.5x2.5 on the left side, with a Nike Swoosh logo on the right side.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

Goodyear will certainly get major exposure for its logo cost.

According to the most recent NBA numbers, James finished No. 2 in jersey sales with teammate Kyrie Irving No. 5 in jersey sales, according to NBAStore.com sales since the beginning of the 2016-17 NBA season.

"We appreciate these relationships and what they bring to us. The NBA is a growing in China, where we have a significant presence."

For the second consecutive regular season, the Warriors’ Stephen Curry had the No. 1 most popular jersey and teammate Kevin Durant was No. 3.

In addition, the Warriors and Cavaliers were No. 1-2 on the list of most popular team merchandise,

When asked if he expected any push-back from people who don’t want to see ads on jerseys, Cavaliers CEO Len Komoroski said, "From an international scale, this is commonplace. And you are seeing it more domestically.

"This has been planned by the league to integrate business to enhance both parties. It has been created by the NBA in a deliberate fashion."

The NBA earlier this year unveiled a deal renaming its Developmental League as the Gatorade League, with jerseys to feature the Gatorade logo.

The WNBA has had jersey-front sponsors for years, as had the D-League.

Nascar and soccer have long been the fore-runners in selling ads for jerseys and uniforms.

NBA jersey ad deals (to date) with estimated annual cost:

• Brooklyn Nets and software company Infor, $4-$6M
• Boston Celtics and GE $8M
• Cleveland Cavaliers and Goodyear $10M+
• Philadelphia 76ers and StubHub $5M
• Sacramento Kings and Blue Diamond $5M
• Utah Jazz and research software company Qualtrics $4M

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