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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May152017

Lebron’s Cavaliers, Goodyear Seek Global Exposure With NBA Jersey Logo Alliance

By Barry Janoff

May 15, 2017: The LeBron James-led Cleveland Cavaliers, currently seeing a return trip to the NBA Finals to defend their title, today unveiled a deal with Goodyear that would put the company’s winged foot logo on Cavs game jerseys beginning next season.

The Cavaliers are the latest team to take advantage of the NBA’s three-year pilot program, beginning with the 2017-18 campaign, which coincides with Nike’s first season as the league’s official jersey provider.

Financial terms were not disclosed.

Other teams that have unveiled game jersey logos include the Boston Celtics and GE, Brooklyn Nets and software company Infor, Utah Jazz and research software company Qualtrics, Philadelphia 76ers and StubHub and the Sacramento Kings and Blue Diamond.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

The deals unveiled to date have been in the $5-$8 million range annually.

However, the Golden State Warriors were said to be asking $15-$20 million for a jersey ad deal.

Industry analysts said that the Cavaliers deal could be closer to that range rather than the lower-end numbers.

The three-year pilot launch coincides with the beginning of Nike's eight-year contract, valued at $1 billion by industry analysts, replacing adidas as the NBA's official on-court apparel provider.

"This partnership had to be something that our entire franchise, and specifically our team, believed in and can now be inspired by," David Griffin, Cavaliers GM, said during a media conference in Quicken Loans Arena.

"We can’t imagine a more appropriate partner than Goodyear, and the team will have a unique depth of pride wearing the Wingfoot on the court as we compete."

The sponsor patch will not appear on the general retail versions of the Nike player jerseys, but teams have the option to sell the jerseys with sponsor patches, as well as other merchandise, in their own retail outlets and on their Web sites, according to the NBA.

According to  Rich Kramer, chairman, CEO and president for Goodyear, "This is a natural fit between two organizations rooted in Northeast Ohio whose strong brands have a global following. For us, we appreciate these relationships and what they bring to us. The NBA is a growing sport internationally and specifically in China, where we have a significant presence."

This deal comes with added incentives, including a $1 million donation to Cleveland and Akron school districts to support STEM (Science, Technology, Engineering and Mathematics).

James is among a group of athletes currently appearing in a marketing-awareness campaign for STEM.

Turner Sports, a broadcast partner for the NBA and the official media partner of this agreement, said it would "bring to life the power of the jersey patch through custom-branded content and advertising."

Goodyear said that the Cavaliers logo would appear on the Goodyear Blimp during certain promotional events.

Other NBA jersey logo deals have also come with additional elements.

The Jazz jerseys will have patches for 5 For The Fight, a philanthropic effort by Qualtrics founders Scott and Ryan Smith to fund cancer research.

The Celtics said they would seek to leverage GE’s expertise in a variety of areas, including "player performance, injury prevention, and business optimization.”

The two sides said they would "work closely to integrate GE’s technology into the team’s basketball facilities, particularly as it relates to the Celtics’ state-of-the-art Auerbach Center at New Balance Headquarters, scheduled to open in 2018."

All patches will be 2.5x2.5 on the left side, with a Nike Swoosh logo on the right side.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

Goodyear will certainly get major exposure for its logo cost.

According to the most recent NBA numbers, James finished No. 2 in jersey sales with teammate Kyrie Irving No. 5 in jersey sales, according to NBAStore.com sales since the beginning of the 2016-17 NBA season.

"We appreciate these relationships and what they bring to us. The NBA is a growing in China, where we have a significant presence."

For the second consecutive regular season, the Warriors’ Stephen Curry had the No. 1 most popular jersey and teammate Kevin Durant was No. 3.

In addition, the Warriors and Cavaliers were No. 1-2 on the list of most popular team merchandise,

When asked if he expected any push-back from people who don’t want to see ads on jerseys, Cavaliers CEO Len Komoroski said, "From an international scale, this is commonplace. And you are seeing it more domestically.

"This has been planned by the league to integrate business to enhance both parties. It has been created by the NBA in a deliberate fashion."

The NBA earlier this year unveiled a deal renaming its Developmental League as the Gatorade League, with jerseys to feature the Gatorade logo.

The WNBA has had jersey-front sponsors for years, as had the D-League.

Nascar and soccer have long been the fore-runners in selling ads for jerseys and uniforms.

NBA jersey ad deals (to date) with estimated annual cost:

• Brooklyn Nets and software company Infor, $4-$6M
• Boston Celtics and GE $8M
• Cleveland Cavaliers and Goodyear $10M+
• Philadelphia 76ers and StubHub $5M
• Sacramento Kings and Blue Diamond $5M
• Utah Jazz and research software company Qualtrics $4M

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