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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep092015

Doritos Offering People Last Chance To Crash The Super Bowl For Fame, Fortune

By Barry Janoff

September 9, 2015: In what is being called the last version of one of the longest-running campaigns in Super Bowl history, Doritos has unveiled details for Crash the Super Bowl 50, offering consumers the opportunity to create an ad and win $1 million plus the opportunity to work with director Zach Snyder.

Since its first iteration during Super Bowl XL in 2006, Doritos said it has received more than 32,000 submissions and awarded more than $7 million in prize money. The brand from Frito-Lay North America, a division of PepsiCo, said it was the "first brand to hand over highly coveted Super Bowl air time to consumers, giving fans an opportunity to share their work and their love of the Doritos brand on one of the world's biggest stages."

The ending of the campaign is not due to lack of public interest. Last year, Doritios said it received a record number of submissions from around the world. The two winning spots, "Middle Seat" (pictured below) and "When Pigs Fly," have been viewed more than two million and one million times, respectively, on YouTube alone.

"We felt the time was right to find that next great program that would challenge our fans," Ram Krishnan, svp and CMO for Frito-Lay North America, said in a statement.

He did not specify what activation might replace it except to say, "We are still going through our planning process."

According to Ann Mukherjee, president, PepsiCo Global Snacks Group and PepsiCo Global Insights, "Over the past nine years the Crash the Super Bowl contest has provided a platform for our boldest fans to showcase their work, make a name for themselves and help shape the Doritos brand."

In addition to winning a cool million and seeing their creative air on CBS during the broadcast of Super Bowl 50 on Feb. 7, 2016 — as well as countless times on YouTube and other media outlets — this year's winner will have the opportunity to work with Snyder on an upcoming project

Two additional finalists will each win $100,000 and "an opportunity to consult on an upcoming Doritos brand project."

Super Bowl XLIX was watched on NBC by some 114.4 million viewers. This year's game is expected to equal or top that due to the historic nature of the 50th staging of the event.

Doritos said that all submissions for the Crash the Super Bowl 50 contest must be received by Nov. 15 , 2015. (Details can be found here.)

Snyder's resume includes Dawn of the Dead, 300, Watchmen, Man of Steel and the upcoming Batman v. Superman: Dawn of Justice.

According to Snyder, "Only the Doritos brand gives aspiring film makers an opportunity to see their ads air during the Super Bowl. I started my career making commercials and remain a big fan of the medium.

"Having made several Super Bowl commercials myself, I'm really excited to be a part of this year's contest. It is the venue which always produces the most innovative and exciting work," said Snyder.

"Doritos fans all around the world are creative and share a passion for the brand that comes through in the fantastic work they submit for this contest," said Mukherjee. "I can't wait to see what they come up with this year."

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