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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug112010

Landon Donovan Adds EA Sports 'FIFA Soccer 11' Cover To Post-World Cup Feats 

August 11, 2010: Score another goal for Landon Donovan. The man acknowledged to be the best American-born soccer player in the world has landed the cover of EA Sports FIFA Soccer 11, which is scheduled to hit stores on Sept. 28.

Donovan will share the cover with two other world-class players: Real Madrid’s Kaka and Arsenal’s Carlos Vela. Donovan, who plays for the MLS Los Angeles Galaxy, had a break-out showing with the U.S. National Team at the FIFA World Cup in South Africa, scoring three goals and leading the U.S. to the group of 16.

“Landon is the most recognizable, popular and accomplished soccer player in the United States and he was at his best with the world watching during the 2010 FIFA World Cup,” Matt Bilbey, vp-soccer for EA Sports, said in a statement. “After his FIFA World Cup performance and the season he had with the Galaxy last year [when he was named MLS MVP] we felt he belonged back on the cover of FIFA Soccer 11.”

Donovan is appearing on the cover of this videogame franchise for the third time. He was also on the cover of FIFA Soccer 2003 and FIFA Soccer 07 in North America. This is the first appearance for Kaka and Vela. Donovan's other endorsement deals include Visa, Gatorade, Nike and Flo TV.

Marketing support will include print and Internet, with a dedicated section at EA Sports Facebook page offering exclusive content and consumer interaction.  FIFA Soccer 11 includes several new options, include "Personality+,"  "Pro Passing" and "360° Fight For Possession." FIFA Soccer 11 will be available for the PlayStation3, Xbox 360, PlayStation, Nintendo DS, PS,  iPhone and Wii on Oct. 4. 

Net Gains: Can Landon Donovan Become Soccer's Most Marketable U.S.-Born Player?

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