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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Dec172017

Lakers, Marketers, Fans, NBA Set To Fete Kobe At Jersey Retirement Ceremony

By Barry Janoff

December 18, 2017: When the defending Golden State Warriors come to town, that is usually the top NBA story for the day.

Not so with the Warriors trip to play the Los Angeles Lakers Monday night (Dec. 18), when the No. 1 story will be the retirement ceremony for the No. 8 and No. 24 Lakers jerseys worn by Kobe Bryant.

Locally, Spectrum SportsNet will begin coverage of the pre-game celebration in the sold-out Staples Center at 5:30 P.M. (PT) and will air the game live at 7:30 P.M. (PT) on Spectrum SportsNet and Spectrum Deportes.

NBA TV will air the halftime ceremonies nationally. Both NBA TV and NBA.com this past week dedicated significant space to honoring Bryant’s career, with highlight games, videos and career recaps.

Vivid Seats has two Row 1 court side tickets starting at more than $27,000 each.

Row 1 court side baseline tickets were going for $6,855.

Bryant will become the 10th player in Los Angeles Lakers history to earn this distinction, but the first to have two numbers retired, joining Wilt Chamberlain (13), Elgin Baylor (22), Gail Goodrich (25), Earvin "Magic" Johnson (32), Kareem Abdul- Jabbar (33), Shaquille O'Neal (34), James Worthy (42), Jerry West (44) and Jamaal Wilkes (52).

"Kobe's jerseys are taking their rightful home next to the greatest Lakers of all time," Jeanie Buss, Lakers CEO and controlling owner, said in a statement when the jersey retirement ceremony was unveiled in September.

"There was never any doubt this day would come, the only question was when. Once again, Lakers fans will celebrate our hero, and once again, our foes will envy the legendary Kobe Bryant,” said Buss.

Although no Lakers player can wear No. 8 or No. 24 again, the public is not restricted.

Among other activation, Nike, the NBA’s official on-court jersey partner, is offering Kobe Bryant retirement jerseys for No. 8 and No. 24.

Both come with a special patch that have Bryant’s faux signature, five stars (one for each NBA title), his “Black Mamba” nickname and the date of the jersey retirement, December 18, 2017. (MSRP $525).

The Lakers’ on-line shop is offering a plethora of Kobe merchandise, including exclusive 9Fifty Retirement Patch Snapback caps, T-shirts, jerseys and photos of Bryant, wearing No. 8 and No. 24, each framed with a special-edition coin commemorating the event.

To celebrate the day of the jerseys retirement,  the Lakers will host KobeLand a street festival to take place on Chick Hearn Court at L.A. LIVE on Ddec. 18 (4-7:00 PM PT).

Lakers corporate partners, many of whom will have a presence in KobeLand and/or inside Staples Center during the game and halftime ceremonies include American Express, Anheuser-Busch (Budweiser), Canon, Delta Airlines, Gatorade, Jack in the Box, Tissot, Toyota, Verizon, Wingstop and the team’s jersey patch sponsor Wish.

The festival, free and open to the public, will feature a variety of interactive games, a Kobe-inspired Ferris Wheel, a special basketball shootout, photo opportunities, branded merchandise and a live deejay. Nike will also have a prominent presence at the festival including a Kobe “8” & “24” branded truck onsite.

Many former teammates and opponents and all-time Lakers greats are expected to be in attendance at the game.

All of the Warriors will be in attendance, not just for the game but court side during the ceremony itself, according to head coach Steve Kerr.

Bryant wore each number jersey for ten seasons.

Bryant appeared in 707 games while wearing No. 8. During that time, he averaged 23.9 points, 5.1 rebounds and 4.5 assists; and helped to guide the Lakers to four NBA Finals, and three championships (2000-02).

He wore No. 24: for 638 games, averaging 26.2 points, 5.3 rebounds and 4.9 assists, leading the team to NBA titles in 2009 and 2010, being named MVP in both championship finals.

According to  Magic Johnson, former player and now Lakers president of basketball operations. "Kobe was one of the greatest Lakers and NBA players of all-time and he's definitely on my Mount Rushmore.

"I look forward to seeing both of his jerseys be retired and celebrating this special day with Kobe and his family."

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