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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep212017

L.A. Lakers (Wish), Miami Heat (Ultimate Software) Join NBA Jersey-Patch Barrage

By Barry Janoff

September 21, 2017: The Los Angeles Lakers and Miami Heat have become the 15th and 16th teams in the NBA to sign jersey-patch ad deals beginning with the 2017-18 season.

The Lakers signed with e-commerce firm Wish, a three-year deal that industry analysts put at $12-$14 million annually.

The Heat aligned with Ultimate Software, based in Weston, Fla.

The pact also names Ultimate Software as the team’s official human resource partner and official payroll provider.

The jersey-patch moves coincide with the start of an eight-year, $1 billion deal with Nike as the league’s official on-court uniform provider (replacing adidas).

The Lakers deal is at the high end of the alliances named to date, trailing only the Golden State Warriors pact with Rakuten, valued at $60 million over three years.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

The average of the other NBA jersey-patch deals to date fall in the $3-$5 million range annually.

San Francisco-based Wish, a company that focuses on mobile shopping apps for smart phones, sees immense value in its alliance.

Despite going 91-237 over the past four seasons, the Lakers are among the most-high-profile teams in sports, adding this season highly touted rookie Lonzo Ball.

The team will have numerous games on national TV, including TNT and ESPN.

According to a Lakers promo spot, "A Lakers jersey is history, fashion, Hollywood."

"We are incredibly pleased to partner with the NBA’s most iconic brand," Peter Szulczewski, CEO for Wish, said in a statement. "The Lakers epitomize a legacy of excellence and worldwide success. This partnership symbolizes our shared focus to reach all fans, not only within the LA community, but across every continent."

Szulczewski is a former software engineer for Google who founded Wish in 2010. The firm ships goods to consumers in the U.S. directly from manufacturers in China.

Wish has more than 300 million users and is worth in excess of $8 billion, according to Forbes.

In addition to the patch, the new alliance would include a "large-scale integrated marketing program" with in- arena fan engagement, social and digital activation.

The Wish patch will also appear on the Lakers' NBA G League minor league team jersey for the South Bay Lakers, as well as on select jerseys for the Junior Lakers.

The Lakers and Wish said they would collaborate on various community initiatives within Los Angeles and in the surrounding counties.

According to Tim Harris, president of business operations and COO for the Lakers, "We are thrilled to welcome Wish as a new partner of the Los Angeles Lakers. When it came to the jersey patch, knowing its prominent placement, our goal was to partner with an innovative and ambitious global company.

"Wish more than checks that box. They are a leader in e-commerce and are constantly striving to grow and improve their brand and how they connect with their consumers. In addition, and most importantly, we are excited to partner with a company that shares our commitment to giving back to the community,” said Harris.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

Teams with jersey patch deals now include:

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
•Utah Jazz (Qualtrics)

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

Jerseys with sponsor patches will not appear on versions sold at retail outlets but teams have the option to sell the jerseys with sponsor patches in their own retail locations.

The Lakers said they would wear the jersey for the first time during their first pres-season game, versus the Minnesota Timberwolves Sept. 30 in the Honda Center, Anaheim.

Warriors Patch Into Movement, Sign $60M Jersey, Multi-Level Deal With Rakuten

Goodyear Seeks Global Exposure With Cavaliers, LeBron Deal

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