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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Sep212017

L.A. Lakers (Wish), Miami Heat (Ultimate Software) Join NBA Jersey-Patch Barrage

By Barry Janoff

September 21, 2017: The Los Angeles Lakers and Miami Heat have become the 15th and 16th teams in the NBA to sign jersey-patch ad deals beginning with the 2017-18 season.

The Lakers signed with e-commerce firm Wish, a three-year deal that industry analysts put at $12-$14 million annually.

The Heat aligned with Ultimate Software, based in Weston, Fla.

The pact also names Ultimate Software as the team’s official human resource partner and official payroll provider.

The jersey-patch moves coincide with the start of an eight-year, $1 billion deal with Nike as the league’s official on-court uniform provider (replacing adidas).

The Lakers deal is at the high end of the alliances named to date, trailing only the Golden State Warriors pact with Rakuten, valued at $60 million over three years.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

The average of the other NBA jersey-patch deals to date fall in the $3-$5 million range annually.

San Francisco-based Wish, a company that focuses on mobile shopping apps for smart phones, sees immense value in its alliance.

Despite going 91-237 over the past four seasons, the Lakers are among the most-high-profile teams in sports, adding this season highly touted rookie Lonzo Ball.

The team will have numerous games on national TV, including TNT and ESPN.

According to a Lakers promo spot, "A Lakers jersey is history, fashion, Hollywood."

"We are incredibly pleased to partner with the NBA’s most iconic brand," Peter Szulczewski, CEO for Wish, said in a statement. "The Lakers epitomize a legacy of excellence and worldwide success. This partnership symbolizes our shared focus to reach all fans, not only within the LA community, but across every continent."

Szulczewski is a former software engineer for Google who founded Wish in 2010. The firm ships goods to consumers in the U.S. directly from manufacturers in China.

Wish has more than 300 million users and is worth in excess of $8 billion, according to Forbes.

In addition to the patch, the new alliance would include a "large-scale integrated marketing program" with in- arena fan engagement, social and digital activation.

The Wish patch will also appear on the Lakers' NBA G League minor league team jersey for the South Bay Lakers, as well as on select jerseys for the Junior Lakers.

The Lakers and Wish said they would collaborate on various community initiatives within Los Angeles and in the surrounding counties.

According to Tim Harris, president of business operations and COO for the Lakers, "We are thrilled to welcome Wish as a new partner of the Los Angeles Lakers. When it came to the jersey patch, knowing its prominent placement, our goal was to partner with an innovative and ambitious global company.

"Wish more than checks that box. They are a leader in e-commerce and are constantly striving to grow and improve their brand and how they connect with their consumers. In addition, and most importantly, we are excited to partner with a company that shares our commitment to giving back to the community,” said Harris.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

Teams with jersey patch deals now include:

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
•Utah Jazz (Qualtrics)

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

Jerseys with sponsor patches will not appear on versions sold at retail outlets but teams have the option to sell the jerseys with sponsor patches in their own retail locations.

The Lakers said they would wear the jersey for the first time during their first pres-season game, versus the Minnesota Timberwolves Sept. 30 in the Honda Center, Anaheim.

Warriors Patch Into Movement, Sign $60M Jersey, Multi-Level Deal With Rakuten

Goodyear Seeks Global Exposure With Cavaliers, LeBron Deal

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