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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep212017

L.A. Lakers (Wish), Miami Heat (Ultimate Software) Join NBA Jersey-Patch Barrage

By Barry Janoff

September 21, 2017: The Los Angeles Lakers and Miami Heat have become the 15th and 16th teams in the NBA to sign jersey-patch ad deals beginning with the 2017-18 season.

The Lakers signed with e-commerce firm Wish, a three-year deal that industry analysts put at $12-$14 million annually.

The Heat aligned with Ultimate Software, based in Weston, Fla.

The pact also names Ultimate Software as the team’s official human resource partner and official payroll provider.

The jersey-patch moves coincide with the start of an eight-year, $1 billion deal with Nike as the league’s official on-court uniform provider (replacing adidas).

The Lakers deal is at the high end of the alliances named to date, trailing only the Golden State Warriors pact with Rakuten, valued at $60 million over three years.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

The average of the other NBA jersey-patch deals to date fall in the $3-$5 million range annually.

San Francisco-based Wish, a company that focuses on mobile shopping apps for smart phones, sees immense value in its alliance.

Despite going 91-237 over the past four seasons, the Lakers are among the most-high-profile teams in sports, adding this season highly touted rookie Lonzo Ball.

The team will have numerous games on national TV, including TNT and ESPN.

According to a Lakers promo spot, "A Lakers jersey is history, fashion, Hollywood."

"We are incredibly pleased to partner with the NBA’s most iconic brand," Peter Szulczewski, CEO for Wish, said in a statement. "The Lakers epitomize a legacy of excellence and worldwide success. This partnership symbolizes our shared focus to reach all fans, not only within the LA community, but across every continent."

Szulczewski is a former software engineer for Google who founded Wish in 2010. The firm ships goods to consumers in the U.S. directly from manufacturers in China.

Wish has more than 300 million users and is worth in excess of $8 billion, according to Forbes.

In addition to the patch, the new alliance would include a "large-scale integrated marketing program" with in- arena fan engagement, social and digital activation.

The Wish patch will also appear on the Lakers' NBA G League minor league team jersey for the South Bay Lakers, as well as on select jerseys for the Junior Lakers.

The Lakers and Wish said they would collaborate on various community initiatives within Los Angeles and in the surrounding counties.

According to Tim Harris, president of business operations and COO for the Lakers, "We are thrilled to welcome Wish as a new partner of the Los Angeles Lakers. When it came to the jersey patch, knowing its prominent placement, our goal was to partner with an innovative and ambitious global company.

"Wish more than checks that box. They are a leader in e-commerce and are constantly striving to grow and improve their brand and how they connect with their consumers. In addition, and most importantly, we are excited to partner with a company that shares our commitment to giving back to the community,” said Harris.

When the NBA Board of Governors approved and unveiled its three-year jersey logo plan in April 2016, commissioner Adam Silver said the move could generate approximately $100 million in revenue for the league. But he also indicated it could be much higher.

"We still don't know how much money this will generate," Silver said at the time.

Teams with jersey patch deals now include:

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
•Utah Jazz (Qualtrics)

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

The Charlotte Hornets will wear a Nike division Jordan Brand as the team is majority owned by Michael Jordan.

Jerseys with sponsor patches will not appear on versions sold at retail outlets but teams have the option to sell the jerseys with sponsor patches in their own retail locations.

The Lakers said they would wear the jersey for the first time during their first pres-season game, versus the Minnesota Timberwolves Sept. 30 in the Honda Center, Anaheim.

Warriors Patch Into Movement, Sign $60M Jersey, Multi-Level Deal With Rakuten

Goodyear Seeks Global Exposure With Cavaliers, LeBron Deal

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