Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Jun052009

L.A. Sparks Become Second WNBA Team With Jersey Sponsor

Candace Parker, currently on maternity leave, in a mock up of what the new Los Angeles Sparks jersey will look like with a Farmers Insurance logo.June 5, 2009: The Los Angeles Sparks have signed a deal with Farmers Insurance Group of Companies making them the second WNBA team that will wear branded jerseys for the 2009 season.

The multi-year deal kicks in June 6 when the Sparks, led by Lisa Leslie, meet the defending WNBA champion Detroit Shock in a nationally televised game on ABC. Financial terms of the deal were not disclosed. The Sparks-Farmers Insurance follows a deal between the Phoenix Mercury and LifeLock under which the team will wear jerseys emblazoned with the identity theft prevention company's logo.

Both NBA commissioner David Stern and WNBA president Donna Orender said that they expect other WNBA teams to sign deals for jersey-sponsored logos. The WNBA is following a marketing road already taken by Major League Soccer, which has 11 of its 15 teams involved in deals that include jersey sponsors, and Nascar, which allows its drivers to cover their jumpsuits and cars with sponsor logos.

As part of Sparks deal, the Farmers Insurance name and logo will appear on the front of the Sparks jerseys and will have "considerable visibility" in the Staples Center during Sparks home games such as in-arena signage, media and related community activities.

"We are very excited to be on the cutting edge of this type of sponsorship with a major sports franchise in a major market," Kevin Kelso, evp and CMO for Farmers Insurance, said in a statement. "What made it even more attractive is that the Sparks reach a primary demographic in our marketing strategy – the women's market – not only in L.A., but throughout our operating territory." Added Orender, "Strong brands continue to be attracted to the league, not only for its elite athletes, outstanding entertainment, and high level of play, but also for its authentic connection to communities, families, and women." The Sparks other high profile player, Candace Parker, currently is on maternity leave but may return later in the season.

WNBA'S PHOENIX MERCURY, LIFELOCK SIGN DEAL FOR BRANDED JERSEYS

Back to Home Page