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• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Oct012009

Los Angeles Marathon Steps Up Marketing, Activation For 2010 Event

October 1, 2009: On March 21, 2010, a group of runners in Los Angeles likely will be moving more smoothly, and likely much quicker, than traffic on the Santa Monica Freeway. On that day, the Los Angeles Marathon will celebrate its 25th annual run with new partners, a new route on a new date and with a new nickname: "The Stadium to Sea Run."

The L.A. Marathon, which was first held in 1986 as an offshoot of the hugely successful Summer Olympics in Los Angeles two years earlier, in 2009 was staged on Memorial Day and followed a route that was self-contained within the streets of downtown Los Angeles. In 2010, the Marathon, which was acquired by Frank McCourt, owner of the Los Angeles Dodgers, in September 2008, will begin at Dodgers Stadium and work its way through several famous neighborhoods — including Hollywood and Beverly Hills — before concluding at the beach in Santa Monica. McCourt was instrumental in changing the race course, which had to be approved by the Los Angeles City Council and each district through which the race goes, as well as moving the date from May to March.

The newest addition to the roster is K-Swiss, which Marathon organizers said has signed a multi-year deal to become the official footwear and apparel partner. The fully integrated partnership would provide the Westlake Village, Calif.-based K-Swiss with "unique activations developed jointly around the Marathon's multiple properties, including the Los Angeles Marathon, the New Performance 5K, the Marathon Expo, and the LA Roadrunners training program," according to race officials.

Sponsors of the 26.2-mile race in 2009 included Honda/Acura, Springfield Water, Emerald Nuts, Gatorade, Clif Bar, Salonpas, Don Francisco's Coffee, Michelob ULTRA, New Performance Nutrition and Whole Foods Market. It was televised regionally by media partner KNBC-4 Los Angeles. More than 15,000 runners participated.

"Our partnership with the Los Angeles Marathon is a carefully-planned part of our commitment to the running market," David Nichols, evp for K-Swiss, said in a statement. "Both K-Swiss and the Los Angeles Marathon are storied entities that have retained a sense of fun. We look forward to bringing the best of the California lifestyle to the Los Angeles Marathon and its runners." K-Swiss has endorsement deals with triathlete Luke McKenzie, Anna Kournikova and tennis players including Mardy Fish, Tommy Haas and Alona and Kateryna Bondarenko.

K-Swiss and the L.A. Marathon will collaborate on the creation of a full line of licensed apparel that will be sold at retail, online, at the Expo, and on race day across various "pop-up retail" touch points. K-Swiss said it would also drive apparel sales through owned and managed stores across Asia, "providing both companies with a platform to reach an enthusiastic and growing cadre of runners overseas." During race weekend, K-Swiss will have a presence and at the Marathon's city block parties and Finish Line Beach Party.

"We couldn't be more excited about this partnership," Russ Pillar, president of the Los Angeles Marathon, said in a statement. "K-Swiss' commitment to quality product, innovation, and fun mirrors our own. We're confident that, working together, we're going to create great value for our runners as we do for one another."

Route for the 2010 Los Angeles Marathon

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