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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Apr162010

Kraft Foods Gets Naming Rights To Post-Season College Bowl Game

April 15, 2010: Kraft Foods has signed a three-year deal with the San Francisco Bowl Game Assn. to become title sponsor of the annual college football game played at AT&T Park in San Francisco.

The game, played between teams from the Pacific-10 (PAC-10) and the Western Athletic Conference (WAC), will be known as the Kraft Fight Hunger Bowl. Kraft said it would be part of a broader hunger relief program the company plans to launch in September in collaboration with Feeding America, a leading hunger-relief organization.

The game had been known as the Emerald Bowl since its inception in 2002, when Diamond of California acquired naming rights. Financial terms of the deal with Kraft Foods were not disclosed.

Corporate partners include Hyatt, Enterprise Rent-a-Car, Macy's, HP, AT&T, EA Sports, Honda, Wells Fargo and a plethora of companies and media outlets in and around the San Francisco Bay Area. The Kraft Fight Hunger Bowl will be played January 9, 2011, and carried nationally in prime time by ESPN, which said the game consistently ranks among its highest viewed college bowl telecasts.

"This is a great day for our game," Gary Cavalli, executive director of the the San Francisco Bowl Game Assn., a non-profit group, said in a statement.  "We're proud and excited to partner with Kraft Foods, one of the most well-known and highly-respected companies in the world."

According to Cavalli, the game has generated nearly $100 million in economic impact for the City and County of San Francisco since its inception.  

Kraft Foods said it plans to leverage the Kraft Fight Hunger Bowl to spearhead a national hunger initiative in collaboration with Feeding America, "building upon a decades-long partnership to fight hunger." Kraft also plans to "showcase its power brands on big stages."

 "Our strategic approach is to leverage these partnerships to connect our flagship brands to key audiences in a big way,"  Stephen Chriss, senior director, marketing partnerships, for Kraft Foods North America, said in a statement. "They provide major opportunities for integrated marketing and merchandising platforms that create excitement in and out of store."

Over the next four years, the game will match a PAC-10 representative against the top team in the WAC, twice, with Army scheduled in 2011 and Navy in 2012. Several of college football's top teams have already participated the former Emerald Bowl, including previous national champions USC, Miami and Florida State, as well as California, Boston College, UCLA, Oregon State and Utah.  

"This agreement ensures that we have a bright future," said Cavalli.  "With Kraft Foods as our title sponsor, and the distinction of being the only bowl focused on a meaningful social cause, we will continue to build the game and take it to the next level."

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