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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb222011

Nike, Kobe Shine In The Spotlight Of NBA All-Star Hollywood Activation

By Barry Janoff, Executive Editor

February 21, 2011: The Western Conference may have beaten the East, 148-143, in the 60th NBA All-Star Game, but it was Nike and Kobe Bryant that came out the big winners.

Among the starting ten players, 70% were wearing Nike or Nike division Jordan Brand shoes, including game MVP Bryant. In addition, six of the seven Eastern Conference reserves wore Nikes as did six of the Western Conference seven reserve players.

And in the Saturday night skills events, Blake Griffin (Slam Dunk), Russell Westbrook (Skills Challenge) and James Jones (Three-Point Contest) all did so in Nikes.

Adidas came in second on the All-Star roster via Dwight Howard, Derrick Rose and Tim Duncan. Shoes from China filled out the line ups via Kevin Garnett (Anta) and Kevin Love (Peak).

And in the Hollywood is how we roll category, Nike teamed with Kobe Bryant and director Robert Rodruguez to premiere the six-minute concept film, The Black Mamba, in Los Angeles area movie theaters. The film, which was preceded nationwide by a series of TV ads, stars Bryant, Bruce Willis, Kanye West and Danny Trejo.

Bryant also became the first athlete to be honored at Grauman's Chinese Theatre when his hands and Nike-clad feet were immortalized in cement on Feb. 19.

The Black Mamba was first shown before PG13 and R-rated films in Los Angeles-based Screenvision theatres on Feb. 19. It will continue its exclusive Screenvision in-cinema engagement through Feb. 24. The film also is being show online. (See it here.)

The film supports the release of the Nike Zoom Kobe VI. Also being released is a limited-edition set of Zoom Kobe VI sneakers, the Neighborhood Pack, which include three variations of the Zoom Kobe VI that represents different parts of the Los Angeles: East L.A., which is accentuated by  Dodger Blue; Hollywood,  and Orange County, which features a reptile print that turns 3-D when seen through a pair of 3-D glasses that come with the shoes, as well as soles designed to resemble a yellow and orange sunset.

"Product placement gives us a bigger budget. Bigger budget — bigger explosions!"

The Zoom Kobe VI shoes are featured throughout The Black Mamba because, as Rodriguez put it, "Product placement gives us a bigger budget. Bigger budget — bigger explosions!"

Ultimately, besides selling shoes, the moral of the story, as Bryant and Rodriguez explain, "Heroes come and go. But legends are forever."

Who Wore What At The 2011 NBA All-Star Game:

EAST
Dwight Howard adidas
Dwyane Wade Nike/Jordan Brand
Amar'e Stoudemire Nike
LeBron James Nike
Derrick Rose adidas

Reserves
Ray Allen Nike/Jordan Brand, Kevin Garnett Anta (China), Al Horford Nike, Joe Johnson Nike/Jordan Brand, Paul Pierce Nike, Rajon Rondo Nike, Chris Bosh Nike

WEST
Kobe Bryant Nike
Chris Paul Nike/Jordan Brand
Kevin Durant Nike
Carmelo Anthony Nike/Jordan Brand
Tim Duncan adidas

Reserves
Manu Ginobili Nike, Pau Gasol Nike, Kevin Love Peak (China), Dirk Nowitzki Nike, Russell Westbrook Nike, Deron Williams Nike, Blake Griffin Nike´╗┐

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