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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
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Coaches Make ACS Call
NCAA Plans '18 Final 4
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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec042013

Kobe-Messi Faux Feud Takes Global Flight In Turkish Airlines Selfie Shootout

By Barry Janoff

December 3, 2013: Selfie was called the "word of the year" by Oxford Dictionaries.

It also is the word that is a call to action for Kobe Bryant of the NBA's Los Angeles Lakers and international soccer icon Lionel Messi of FC Barcelona in a new commercial for Turkish Airlines.

"The Selfie Shootout" focuses on Bryant and Messi, in their second spot for the carrier, as they seek to outdo one another with self-taken cell phone pix in global locations. The one-upmanship turns the commercial into a travelogue of destinations to where Turkish Airlines flies.

That includes Boston, Beijing, Buenos Aires, Cape Town, Hurghada, Lagos, Los Angeles, Malaga, Marseille, Nairobi, Venice and Ulanbato.

Among the National Geographic-type settings in the spot are the Great Wall of China, St. Basil's Cathedral in Moscow, a red carpet event in Hollywood, scuba diving in the Maldives, climbing Mt. Kilimanjaro and Bangkok.

Ultimately, it's in Istanbul's Blue Mosque in Sultanahmet Square where they unexpectedly meet, and where Bryant photo-bombs Messi's selfie.

The spot ends with the pair continuing their duel and the text, "Turkish Airlines. Flying to more countries than any other airline." (See the full spot here.)

The spot also moves Turkish Airlines from its "Globally Yours" tag line to the new, Widen your world."

"The 'Globally Yours' motto substantially increased international awareness of [our] efforts by creating an image highlighting the development process while enhancing the brand," the carrier said in a statement. "Turkish Airlines has now positioned itself as an important player within the global aviation community and has won a significant number of awards that reinforce this status. It is now time to apply a new brand identity that emphasizes this impressive progress and moves the airline into its future.

The "Selfie Shootout" spot, which was viewed more than two million times during its first day on YouTube, also directs viewers to a Twitter destination with the hash tag, #KobeVsMessi.

Lead agency is Crispin Porter & Bogusky.

In the first spot with the two athletes, "Legends On Board," which broke last December, Bryant and Messi sought to outdo each other while in-flight for the attention of a young boy. He ultimately ops for the stewardess who brings him ice cream. That spot has been viewed more than 105 million times on YouTube.

The new campaign was unveiled during a media event in Los Angeles on Tuesday attended by Bryant, who has been a spokesman for Turkish Airlines for two years.

Bryant and Messi are each recovering from leg injuries. Bryant earns about $19 million in endorsement deals which also include Nike and Lenovo.

Messi's marketing roster also includes Samsung, Procter & Gamble and adidas.

Kobe Plays Key Role In New Lenova Campaign

Can Messi Build His Brand In The U.S.?

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