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Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.'  NBA AR for iPhone is available for free at the App Store.
• Bruce Arena has resigned as head coach for the U.S. Men’s National Soccer Team days after they failed to qualify for the 2018 FIFA World Cup.
• With 114 days to go until Super Bowl LII in Minneapolis, the Minnesota Super Bowl Host Committee has selected 10,000 volunteers to be on Crew 52, the official volunteer force of Super Bowl LII.  Crew 52 will be responsible for helping welcome more than one million visitors to Minnesota during a ten-day Super Bowl festival
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MLB 2017 Awards Schedule
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• Nov. 9
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• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
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• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
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• Nov. 17
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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec042013

Kobe-Messi Faux Feud Takes Global Flight In Turkish Airlines Selfie Shootout

By Barry Janoff

December 3, 2013: Selfie was called the "word of the year" by Oxford Dictionaries.

It also is the word that is a call to action for Kobe Bryant of the NBA's Los Angeles Lakers and international soccer icon Lionel Messi of FC Barcelona in a new commercial for Turkish Airlines.

"The Selfie Shootout" focuses on Bryant and Messi, in their second spot for the carrier, as they seek to outdo one another with self-taken cell phone pix in global locations. The one-upmanship turns the commercial into a travelogue of destinations to where Turkish Airlines flies.

That includes Boston, Beijing, Buenos Aires, Cape Town, Hurghada, Lagos, Los Angeles, Malaga, Marseille, Nairobi, Venice and Ulanbato.

Among the National Geographic-type settings in the spot are the Great Wall of China, St. Basil's Cathedral in Moscow, a red carpet event in Hollywood, scuba diving in the Maldives, climbing Mt. Kilimanjaro and Bangkok.

Ultimately, it's in Istanbul's Blue Mosque in Sultanahmet Square where they unexpectedly meet, and where Bryant photo-bombs Messi's selfie.

The spot ends with the pair continuing their duel and the text, "Turkish Airlines. Flying to more countries than any other airline." (See the full spot here.)

The spot also moves Turkish Airlines from its "Globally Yours" tag line to the new, Widen your world."

"The 'Globally Yours' motto substantially increased international awareness of [our] efforts by creating an image highlighting the development process while enhancing the brand," the carrier said in a statement. "Turkish Airlines has now positioned itself as an important player within the global aviation community and has won a significant number of awards that reinforce this status. It is now time to apply a new brand identity that emphasizes this impressive progress and moves the airline into its future.

The "Selfie Shootout" spot, which was viewed more than two million times during its first day on YouTube, also directs viewers to a Twitter destination with the hash tag, #KobeVsMessi.

Lead agency is Crispin Porter & Bogusky.

In the first spot with the two athletes, "Legends On Board," which broke last December, Bryant and Messi sought to outdo each other while in-flight for the attention of a young boy. He ultimately ops for the stewardess who brings him ice cream. That spot has been viewed more than 105 million times on YouTube.

The new campaign was unveiled during a media event in Los Angeles on Tuesday attended by Bryant, who has been a spokesman for Turkish Airlines for two years.

Bryant and Messi are each recovering from leg injuries. Bryant earns about $19 million in endorsement deals which also include Nike and Lenovo.

Messi's marketing roster also includes Samsung, Procter & Gamble and adidas.

Kobe Plays Key Role In New Lenova Campaign

Can Messi Build His Brand In The U.S.?

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