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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep302009

Why Kobe Holds The Cards In New Marketing Deal

Kobe Bryant signed an exclusive deal with Panini, then began signing cards.September 30, 2009: Kobe Bryant has added another notch to his marketing belt, signing a multi-year deal with The Panini Group, the NBA’s exclusive trading card partner, to become its "official company spokesman and global trading card ambassador." Financial terms were not disclosed.

Bryant’s deal with Panini includes autographs, memorabilia, and a joint charitable component, according to the Dallas-based company. Panini is not underestimating the power of Bryant to move merchandise, saying in a statement, "The deal is a landmark one for the trading-card industry and will help to re-energize the basketball collectibles market both in the United States and internationally."

Panini’s inaugural NBA trading card release, Panini Prestige Basketball, is scheduled to launch Oct. 7 featuring the first Panini autographs from Bryant. He also will appear on Panini’s packaging for future NBA trading card releases and in TV and radio spots now being planned.

Bryant, who in 2008-09 won his fourth NBA title as a member of the Los Angeles Lakers, earns about $15 million annually in endorsements from such companies as Nike, Vitaminwater and 2K Sports.

Panini signed a deal with the NBA this past January to will become the exclusive trading card partner of the NBA beginning with the 2009-10 season. The Panini Group purchased trading card company Donruss in March and formed a new subsidiary, Panini America, Inc. Since then, Panini has signed other deals, including an exclusive marketing and advertising partnership with the Naismith Memorial Basketball Hall of Fame. The company also has trading card deals with the NFL and the NFL Players Assn. and exclusive contracts with FIFA for the 2010 and 2014 World Cups.

The signing of Bryant comes at a time when such companies as Topps and Upper Deck also are seeking to regain shares of the trading card marketing, which had a hey-day in the 1990s but has since declined.

“Kobe is going to be the face of Panini basketball and help to get kids excited about NBA trading cards,” Peter Warsop, Panini Group licensing director, said in a statement. “He will serve as the greatest of ambassadors for Panini basketball products around the world. We couldn’t be more proud to be associated with one of the most spectacular and transcendent athletes on the planet.”  

Kobe, Spike Unite Again To Support 2K Sports NBA2K

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