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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Nov032010

Marketers Psyched Over Kobe's Hoops Commitment For 2012 Summer Games

November 3, 2010: The 2012 Summer Olympics are still about 630 days away, but basketball fans and marketing partners of USA Basketball received some good news when Kobe Bryant revealed that he will play on the team heading to London.

Bryant, who helped lead the USA Men's National Basketball team to a gold medal at the 2008 Summer Olympics in Beijing, was a guest on the Sirius XM radio show hosted by Mike Krzyzewski, who is head coach of the men's team and also head coach of the Duke men's hoops squad.

"It’s a huge honor to be a part of that," Bryant told Krzyzewski. "You guys want me there, I am there and I'm ready to defend. And then when you guys need me to put some points on the board I'll do that too."

USA Basketball marketing partners include State Farm, Gatorade, Tiffany, Joseph Abboud, Got Milk? and Nike, which also partners with Bryant. The 2012 Summer Games will be held July 27-Aug. 12, 2012.

"It’s a huge honor to be a part of that. You guys want me there, I am there."

Bryant, a member of the two-time defending NBA champion Los Angeles Lakers, is not only among the best players in the league but also a highly regarded athlete among the global sports and sports marketing community. His Lakers' jersey, for example, has been the top-selling NBA jersey in Europe for three consecutive years and  has topped the sales charts in China for four years. This past pre-season he toured with the Lakers as part of the NBA Europe Live tour that included a game at The O2 in London, which will host the final stages of the basketball competition at the 2012 Olympics.

However, Bryant will be 34 when the Games are played, a fact to which he alluded during his time on Krzyzewski's show on Nov. 2. "If anything, I’ll just be [New York Yankees relief pitcher] Mariano Rivera [and] come in in the last two minutes.”

Bryant was not on the U.S. squad the won the FIBA World Basketball championship this past summer. The squad was led by Kevin Durant and other NBA players including Rajon Rando, Derrick Rose and Stephen Curry. Players such as LeBron James, Dwight Howard, Dwyane Wade, Chris Paul and Carmelo Anthony also are considered top candidates for the 2012 squad.

Back to London 2012

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