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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Dec032015

Kia Motors Gets Landmark Top Billing On adidas NBA All-Star Game Jerseys

By Barry Janoff

December 3, 2015: The NBA has unveiled its jerseys for the All-Star Game this February and, as anticipated, Kia Motors has a starring role.

Kia, one of the most active supporters of the NBA, gets a milestone spot with its logo on the front of the game jersey.

Kia's logo will appear along with the NBA and uniform apparel provider adidas logo's on in-game and retail All-Star Game goods.

The logo placement is part of a two-game deal signed by Irvine, Calif.-based Kia Motors America with league media and sales partner Turner Sports, which will air the All-Star Game Feb. 14 in Air Canada Centre, home for the Toronto Raptors, on TNT.

There also will be a Kia logo on the All-Star Game jersey in 2017 when the game is played in Time Warner Cable Arena, home for the NBA's Charlotte Hornets.

Following the lead taken by Nascar and Major League Soccer (as well as international soccer teams), the NBA has been pushing the envelope, for better or worse, in putting brand logos on jerseys.

Currently, none of the four major pro sports in the U.S. — NFL, MLB, NBA and NHL — have regular-season game jerseys or uniforms with logos other than the official apparel partners.

If all the logicitcs fall into place, a brand logo on a regular-season NBA jersey could be worth upward of $100 million to the league, according to industry analysts.

"Yes, we will see it," commissioner Adam Silver said earlier this year about sponsor logos (other than the NBA and official apparel company adidas) on jerseys. "I am a student of other leagues, and we watch how the industry has developed around the world."

The NBA has talked about and experimented with jersey-front sponsors for several years, including its Development League and in the WNBA, where several teams have sported logos from the likes of Boost Mobile, Microsoft's Bing, Finish Line, H-E-B and the Mayo Clinic

Corporate logistics remains a significant hurdle, as logos that get national presence can not interfere with deals that teams have with local sponsors. As Silver pointed out, it's a situation of "figuring out the right economic model."

"Certainly, kit sponsorship is something that is very prevalent outside of the United States," said Silver. "Ultimately, it will make sense for the NBA, as well."

Stance, which is in its first season as the NBA's official sock supplier but outfitted players during the All-Star Game last season in New York, also has its logo on on-court footwear.

This will be the first NBA All-Star Game played outside of the U.S. But the design honors the NBA's early days in Toronto, where the first NBA game was played on Nov. 1, 1946, between the Toronto Huskies and New York Knickerbockers.

Anheuser-Busch is the most active sponsor of the NBA, with 81% of NBA-related properties with a sponsor in the malt beverage category reporting a partnership with the company and its brands, according to sponsorship research firm IEG, Chicago.

They are followed by State Farm (74% of NBA properties), Gatorade (68%), adidas (68%), Coca-Cola (55%), MillerCoors (52%), Kia Motors (52%), Spalding (52%), Pepsi (48%) and Geico (42%).

Kia, which became the NBA's official auto partner in 2008, has deals with 14 teams as well as LeBron James of the Cleveland Cavaliers and Blake Griffin of the Los Angeles Clippers.

Among other activations, the automaker is title sponsor for the Kia NBA Most Valuable Player and the Kia NBA Rookie of the Year.

"This is the first NBA All-Star Game to be played outside the United States, and it is a very exciting time for basketball in Canada," Chris Grancio, adidas global basketball general manager., said in a statement. "To honor this global celebration and pay tribute to Toronto —  the site of the NBA's first game — we've incorporated design elements that are inspired by the city's basketball history, sports culture and unique fashion scene to make an All-Star collection that players and fans will love."

The Air Canada Centre will also host the BBVA Compass Rising Stars Challenge on Friday, Feb. 12 and State Farm All-Star Saturday Night on Saturday, Feb. 13. Other events at NBA All-Star 2016 include the NBA All-Star Celebrity Game, the NBA Development League All-Star Game presented by Kumho Tire and the NBA Development League Dream Factory.

NBA All-Star jerseys ($70-$110) and NBA All-Star apparel, including adult and youth T-shirts ($20-$30), adult track jackets ($110-$200) and headwear ($20-$26), will be available on NBAStore.com in January. Select NBA All-Star merchandise will also be available internationally on NBAStore.eu and NBAStore.cn.

This past June, Nike signed a deal with the NBA valued at $1 billion, to replace adidas as the league's on-court apparel supplier, beginning with the 2017-18 season.

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