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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb162018

Kevin Hart Kickstarts Mountain Dew With 360-Degree NBA ‘Courtside’ Campaign

By Barry Janoff

February 16, 2018: Mountain Dew is using the NBA All-Star Weekend in Los Angeles to jumpstart a marketing effort for its Mountain Dew Kickstart, signing actor/comedian and NBA uber-fan Kevin Hart as brand ambassador.

Hart will take the lead in humorous “360-degree marketing campaign” throughout 2018 to include TV, digital, social media and experiential, as well as “integration with Kevin's latest comedy tour,” titled ‘Irresponsible.”

Mountain Dew unveiled the first spot in its Kickstart-Kevin Hart effort under the umbrella theme, ”Courtside Do's and Don'ts with Kevin Hart," with Hart proclaiming, “Don’t Bring Signs Courtside.”

This leg of the campaign ties in with a Mountain Dew activation starting at NBA All-Star 2018 with Hart undertaking a “nationwide search for a new CourtSidekick, giving fans the chance to score ultimate access to the most coveted seats in sports: Courtside at the NBA Playoffs.”

"I'm literally the biggest NBA fan you will ever meet,” Hart said in a statement.

“In fact, you could say I'm the king of watching basketball – but I'm still looking for my CourtSidekick.”

According to Chauncey Hamlett, senior director-marketing for Mountain Dew, “Kevin embodies the bold attitude, energy and spirit of Mountain Dew Kickstart, so he was a natural choice to be the face of the brand.

“We're excited to be partnering with him, and can't wait to give a lucky Dew fan the chance to be his CourtSidekick during the NBA Playoffs this year."

During NBA All-Star Weekend, Mountain Dew, an official league partner, will be title sponsor for the Mountain Dew Kickstart Rising Stars, which sees young players from the U.S. who entered the league during 2016-17 or 2017-18 versus a team of young international players who entered the NBA during the past two seasons (TNT 9 PM ET).

Mountain Dew will also have a Kickstart  “Closer Than Courtside” Courtside Studios pop-up experience (Pico & Figueroa) featuring Hart as well as music, interactive events and visits from current and legendary NBA players.

For the CourtSidekick activation, Mountain Dew said that now through March 19, people “can enter the #CourtSidekickContest by creating a social post showing Kevin and Mountain Dew Kickstart why they're the perfect CourtSidekick and tagging #CourtSidekickContest on Twitter, Instagram or Facebook.” (Details here.)

According to the PepsiCo brand, Hart and Dew judges will review all entries and narrow the field to the top five finalists. People will then have a chance to vote to select the winner, scheduled to be unveiled April 5.

As for Hart, he is all in. ”I’m happy to be partnering with Mountain Dew Kickstart to kick off the CourtSidekick Contest and find the right person to help me take my NBA game-watching to the next level."

NBA, Marketers Plan To Shine For NBA All-Star Game

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