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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

YouTube: P.K. Subban NHL See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Nov142014

Clayton 'Cy Young' Kershaw Also Becomes Most Valuable Pitchman For Marketers

By Barry Janoff

November 14, 2014: Three-time Cy Young Award winner and 2014 National League MVP Clayton Kershaw has added another accolade to his resume: He is now a member of Subway's Famous Fans.

Kershaw signed the deal to coincide with his becoming the first National League pitcher since Bob Gibson in 1968 to win the Cy Young and MVP in the same season.

(Justin Veralnder of the Detroit Tigers did it in the American League in 2011.)

Kershaw earns about $2-$3 million in national endorsements, according to industry analysts, including Muscle Milk, Under Armour (shoes) and the Wilson A2000 CK22 GM glove named for him. The say he could easily double that during the off-season

The Los Angeles Dodgers pitcher joins American League MVP Mike Trout of the Los Angeles Angels of Anaheim as a member of the Subway Famous Fans endorsement team. Financial details were not disclosed.

"Two MVPs are better than one. Welcome Clayton Kershaw to the Subway Famous Fan lineup, joining fellow MVP Mike Trout!" Subway posted on its Facebook page.

According to Subway, Kershaw's favorite sandwich is a Turkey and Swiss on whole wheat with lettuce, pickles, jalapeños, vinegar and mustard.

Kershaw and Trout appeared together in a print ad that ran today (Nov. 14) in USA Today. Additional marketing, including TV and social media, is expected to follow.

Kershaw also is the catalyst behind Kershaw’s Challenge, an organization whose goal is to "provide a better quality of life and give opportunities to vulnerable, underprivileged children, from the skyscraping cities of Los Angeles & Dallas, to the dirt roads of Zambia."

Kershaw's Challenge has created an MVP 2014 T-shirt to honor the pitcher, with proceeds going to the cause. (Details here.)

This year, Kershaw's Challenge has partnered with four non-profits who "share a passion and vision to make life-changing impacts. CURE International, Lusaka, Zambia; Arise Africa, Lusaka, Zambia; Dream Center, Los Angeles; Mercy Street, Dallas, based in Kershaw's home town.

Muscle Milk posted this congratulatory message on its Twitter page: "239 Strikeouts 1 No-Hitter 1.77 ERA Cy Young Award MVP .@ClaytonKersh22 is having the best week ever. #MVP"

And from Under Armour, "Congrats to @ClaytonKersh22 for his third NL Cy Young Award! A spectacular season by a spectacular athlete."

Added Wilson, "Easy as 1,2,3 . . . Congrats to @ClaytonKersh22 on his 3rd Cy Young in 4 years! #KsForDays #TeamWilson."

"An individual player is part of a greater whole — a player is part of a team," Kershaw, who also won the Cy Young in 2011 and 2013, said in a statement. "So any recognition of a single player is really just a reflection of the bigger picture. I'm really humbled to receive the award for Most Valuable Player in the National League.

"I never imagined getting to receive this honor. To my teammates and coaches, this is a shared honor. I'm thankful to share seasons with gifted guys I respect. To the Dodgers organization and fans — playing baseball in Los Angeles is a privilege and I'm proud to represent you. Thanks for making the 2014 baseball season one I will remember for the rest of my life."

In addition to Trout (Spicy Italian), the roster of Subway Famous Fans (and their favorite sandwiches) includes Robert Griffin III (Turkey Breast), Russell Westbrook (Chicken & Bacon Ranch Melt), Pelé (Tuna), Torah Bright (Turkey Breast), Apolo Ohno (Turkey Breast), Nastia Liukin (Turkey Breast), Michael Phelps (Turkey Breast, Oven-Roasted Chicken), Carl Edwards (Sweet Onion Chicken Teriyaki), Ryan Howard (Roost Beef) and Eric LeGrand (Black Forest Ham).

On Nov. 18, Kershaw signed a deal with OneHope Wine to produce a "Clayton Kershaw Signature Series varietal." Proceeds of sales go to support the Los Angeles chapter of Kershaw's Challenge. "Clayton and Ellen Kershaw feel a deep connection to Los Angeles, so every bottle of Clayton Kershaw's Signature Series will help a family there get back onto their feet," Melissa Lake, executive director for the OneHope Foundation, said in a statement.

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