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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan232013

LaDainian Tomlinson Rushing To Super Bowl (Party) Glory With Kellogg's Campaign

By Barry Janoff

January 22, 2013: LaDainian Tomlinson won't rest until he gets into the big game . . . the "Big Game Snacking Hall of Fame," that is, according to a new marketing campaign from Kellogg's.

The former all-pro running back (San Diego Chargers, New York Jets) stars with his wife, Torsha, in a multi-media push that shows how Tomlinson is as intense in retirement as he was on the playing field. Except now he has turned his passion from scoring touchdowns to making sure that dips, chips and other goodies — from sponsor Kelllogg's line of products, of course — score on Super Bowl Sunday.

The campaign is anchored by a spot that shows LaDanian and Torsha at home, preparing for a super party.

"Anyone who knows anything about Ladanian Tomlinson knows the man is all about relentless preparation," explains a voiceover. "But now that he is retired from football . . .  he's learning to relax."

"I'm learning to relax," Tomlinson echoes. "I'm just a spectator, like everybody else. I just want to sit back, relax and enjoy the game."

We see him sitting in his living room sipping tea, reading, fixing flowers and building a ship in a bottle. "I have no pressure on me at all. I'm totally laid back."

That's when Torsha interrupts. "Laid back!?" she exclaims. "He's obsessed! He a perfectionist."

Not about preparing for a big game, but for the Big Game party! We see an intense Tomlinson timing his wife as she prepares with a variety of Kellogg's snacks (Cheez-it, Town & Country, Pringles), using the refrigerator to draw a shopping strategy and doing a celebration dance.

"If you fumble a snack," he tells his wife, "you dive on it right away. There is no three-second rule!"

"It appears you can take LaDainian out of the game," observes the voiceover, "but you can't take the game out of LaDainian." (See the spot here.)

"It appears that you can take LaDainian out of the game, but you can't take the game out of LaDainian."

The spot directs people to a microsite that offers recipes, a snacking playbook and other Super Bowl tidbits (35 million people will host Super Bowl parties, 177 million lbs. of snacks are sold for Super Bowl events).

Kellogg is supporting with a plethora of social media destinations, including Facebook, YouTube, Twitter, StumbleUpon, Digg and Reddit.

Tomllinson rushed for 145 touchdowns and for almost 13,700 yards — leading the league twice — during a career that lasted from 2001-11. In 2006, his 31 touchdowns (28 rushing, three receiving) set an NFL record that still stands.

Back to Super Bowl XLVII

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