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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan232013

LaDainian Tomlinson Rushing To Super Bowl (Party) Glory With Kellogg's Campaign

By Barry Janoff

January 22, 2013: LaDainian Tomlinson won't rest until he gets into the big game . . . the "Big Game Snacking Hall of Fame," that is, according to a new marketing campaign from Kellogg's.

The former all-pro running back (San Diego Chargers, New York Jets) stars with his wife, Torsha, in a multi-media push that shows how Tomlinson is as intense in retirement as he was on the playing field. Except now he has turned his passion from scoring touchdowns to making sure that dips, chips and other goodies — from sponsor Kelllogg's line of products, of course — score on Super Bowl Sunday.

The campaign is anchored by a spot that shows LaDanian and Torsha at home, preparing for a super party.

"Anyone who knows anything about Ladanian Tomlinson knows the man is all about relentless preparation," explains a voiceover. "But now that he is retired from football . . .  he's learning to relax."

"I'm learning to relax," Tomlinson echoes. "I'm just a spectator, like everybody else. I just want to sit back, relax and enjoy the game."

We see him sitting in his living room sipping tea, reading, fixing flowers and building a ship in a bottle. "I have no pressure on me at all. I'm totally laid back."

That's when Torsha interrupts. "Laid back!?" she exclaims. "He's obsessed! He a perfectionist."

Not about preparing for a big game, but for the Big Game party! We see an intense Tomlinson timing his wife as she prepares with a variety of Kellogg's snacks (Cheez-it, Town & Country, Pringles), using the refrigerator to draw a shopping strategy and doing a celebration dance.

"If you fumble a snack," he tells his wife, "you dive on it right away. There is no three-second rule!"

"It appears you can take LaDainian out of the game," observes the voiceover, "but you can't take the game out of LaDainian." (See the spot here.)

"It appears that you can take LaDainian out of the game, but you can't take the game out of LaDainian."

The spot directs people to a microsite that offers recipes, a snacking playbook and other Super Bowl tidbits (35 million people will host Super Bowl parties, 177 million lbs. of snacks are sold for Super Bowl events).

Kellogg is supporting with a plethora of social media destinations, including Facebook, YouTube, Twitter, StumbleUpon, Digg and Reddit.

Tomllinson rushed for 145 touchdowns and for almost 13,700 yards — leading the league twice — during a career that lasted from 2001-11. In 2006, his 31 touchdowns (28 rushing, three receiving) set an NFL record that still stands.

Back to Super Bowl XLVII

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