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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Apr032014

Like Cal Ripken Jr., Kellogg's Effort Is Helping MLB Fans To 'Never Miss A Game'

Special to NYSportsJournalism.com

April 3, 2014: Kellogg's has been serving breakfast since 1906. Cal Ripken Jr. holds the MLB record of having played in 2,632 consecutive games (1982-1998).

It was only a matter of time, then, before the cereal giant and the 19-time all-star and Hall of Famer joined teams.

Kellogg, in its second year as official MLB partner, is expanding its alliance with the league with a marketing platform focusing around the theme, "Never Miss A Game," which includes multi-media marketing and a sweepstakes offering season tickets for 2015 another goodies.

The effort will see Ripken in a lead role in marketing, POP and packaging, social media and in-stadium activations that will encourage fans to shares stories revealing the extents they went to "never miss a game."

Kellogg's will have the MLB logo on some 27 million items in stores during the season.

Kellogg snack brands that will have packaging with an image Ripken include Cheez-It, Town House and Club crackers, Nutri-Grain cereal bars, Fruity Snacks and Keebler Fudge Shoppe and Simply Made cookies.

Product codes will be redeemable for prizes through the Kellogg's Family Rewards program (details here).

The Never Miss a Game sweepstakes is offering such prizes as season tickets for 2015, flat-screen TVs, a subscription to MLB TV and tickets to individual games (details here.)

Kellogg's said that fans can share their stories by hash-tagging #nevermissagame in social media channels and telling their tales via media partners in select MLB cities.

"Kellogg believes in savoring and sharing moments of happiness, and our snack products help make any occasion special," Melissa Pawlowicz, senior director of snacks promotion for Kellogg, said in a statement. "For many people, game time is the best time — and we are saluting the dedicated baseball fans who prioritize their passion and seize those great moments."

Among the Never Miss a Game stories that Kellogg's has heard include setting up a big screen TV at a wedding reception, while on an exotic vacation finding the one bar showing an MLB game and venturing into "enemy territory" to see a hometown team while in a rival city.

According to Ripken, who spent his entire MLB career with the Baltimore Orioles, "Through all the games I played, I never lost my love of the game. I enjoyed every moment. I know there are fans out there who also are committed to never missing the joy of the game. I am proud to join Kellogg in celebrating and rewarding them."

Q&A: MLB Walks Down The Aisle With Partners, Brings The Diamond

MLB Now In Breakfast Club With Kellogg's

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