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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep282016

Kellogg’s A Cereal Thriller As It Extends Alliance With USOC Through 2020

By Barry Janoff

September 27, 2016: Athletes who will be part of Team USA for the 2018 Winter Games in PyeongChang, South Korea, and the 2020 Summer Games in Tokyo don’t have to worry about who will provide their breakfast.

Kellogg Co., an Olympic supporter since 1976, has renewed its deal with the U.S. Olympic Committee through the 2018 and 2020 Olympic and Paralympic Games.

The company’s most recent deal began in 2012 and ran through the 2016 Games in Rio.

Financial terms of the deal were not released.

"Kellogg has been a strong supporter of America's athletes, helping to provide the resources they need to pursue their dreams of competing in Olympic and Paralympic Games," Scott Blackmun, CEO for the USOC, said in a statement. "We are thrilled to continue this partnership as we engage people across the country and create excitement for Team USA."

Kellogg’s support has come with multi-platform marketing, including Team Kellogg’s, which in Rio featured Ajee' Wilson (track), Jimmy Butler (basketball), Julie Johnston (soccer), Tom Shields (swimming), Simone Biles (gymnastics) and Natalie Bieule (Paralympics discus).

Kellogg's sponsorship category covers hot and cold cereal and granola, wholesome portable breakfasts, and frozen breakfast.

Although not discussed, Kellogg’s would likely extend its alliance again through 2024, especially if Los Angeles gets awarded the Summer Games that year. The International Olympic Committee is scheduled to name a host city in September 2017, with LA2024 and Paris seen as the leading candidates.

According to Paul Norman, president for Kellogg North America, "It is an honor to continue to be associated with the USOC, and to help the athletes of Team USA achieve their dreams of representing our country at the Olympic and Paralympic Games. Together, we will continue to celebrate the things that drive people to get up in the morning, and what inspires them to reach their full potential each day."

Kellogg's supported the Olympic Games from 1976-1992 and the USOC from 2000-2008, then renewed in 2012 through 2016.

Global Olympic partners include Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Samsung, Procter & Gamble and Visa.

USOC domestic partners include 24 Hour Fitness, AT&T, BMW, BP, Anheuser-Busch (Budweiser), Chobani, Citi, Dick’s Sporting Goods, The Hartford, Hershey's, Hilton, Liberty Mutual, Nike, Oakley, Smucker’s, TD Ameritrade and United Airlines.

"With the help of Team Kellogg's athletes, we've celebrated the things that drive people to get up in the morning, what pushes them toward their goal, and what inspires them to uncover the possibilities of each new day," Noel Geoffroy, svp-marketing & innovation for Kellogg's U.S. Morning Foods, said after the Rio Games. "These Olympians have shown us that each day is a new opportunity for greatness and our everyday motivations can help lead us to success — regardless of whether you're a world-class Olympian or a working mom raising her kids."

Kellogg’s Unboxes Road To Rio Campaign

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