Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Sep282016

Kellogg’s A Cereal Thriller As It Extends Alliance With USOC Through 2020

By Barry Janoff

September 27, 2016: Athletes who will be part of Team USA for the 2018 Winter Games in PyeongChang, South Korea, and the 2020 Summer Games in Tokyo don’t have to worry about who will provide their breakfast.

Kellogg Co., an Olympic supporter since 1976, has renewed its deal with the U.S. Olympic Committee through the 2018 and 2020 Olympic and Paralympic Games.

The company’s most recent deal began in 2012 and ran through the 2016 Games in Rio.

Financial terms of the deal were not released.

"Kellogg has been a strong supporter of America's athletes, helping to provide the resources they need to pursue their dreams of competing in Olympic and Paralympic Games," Scott Blackmun, CEO for the USOC, said in a statement. "We are thrilled to continue this partnership as we engage people across the country and create excitement for Team USA."

Kellogg’s support has come with multi-platform marketing, including Team Kellogg’s, which in Rio featured Ajee' Wilson (track), Jimmy Butler (basketball), Julie Johnston (soccer), Tom Shields (swimming), Simone Biles (gymnastics) and Natalie Bieule (Paralympics discus).

Kellogg's sponsorship category covers hot and cold cereal and granola, wholesome portable breakfasts, and frozen breakfast.

Although not discussed, Kellogg’s would likely extend its alliance again through 2024, especially if Los Angeles gets awarded the Summer Games that year. The International Olympic Committee is scheduled to name a host city in September 2017, with LA2024 and Paris seen as the leading candidates.

According to Paul Norman, president for Kellogg North America, "It is an honor to continue to be associated with the USOC, and to help the athletes of Team USA achieve their dreams of representing our country at the Olympic and Paralympic Games. Together, we will continue to celebrate the things that drive people to get up in the morning, and what inspires them to reach their full potential each day."

Kellogg's supported the Olympic Games from 1976-1992 and the USOC from 2000-2008, then renewed in 2012 through 2016.

Global Olympic partners include Atos, Coca-Cola, Bridgestone, Dow, GE, McDonald’s, Omega, Panasonic, Samsung, Procter & Gamble and Visa.

USOC domestic partners include 24 Hour Fitness, AT&T, BMW, BP, Anheuser-Busch (Budweiser), Chobani, Citi, Dick’s Sporting Goods, The Hartford, Hershey's, Hilton, Liberty Mutual, Nike, Oakley, Smucker’s, TD Ameritrade and United Airlines.

"With the help of Team Kellogg's athletes, we've celebrated the things that drive people to get up in the morning, what pushes them toward their goal, and what inspires them to uncover the possibilities of each new day," Noel Geoffroy, svp-marketing & innovation for Kellogg's U.S. Morning Foods, said after the Rio Games. "These Olympians have shown us that each day is a new opportunity for greatness and our everyday motivations can help lead us to success — regardless of whether you're a world-class Olympian or a working mom raising her kids."

Kellogg’s Unboxes Road To Rio Campaign

Back to Home Page