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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Sep282018

Acuna Attire: Atlanta Rookie Joins Judge, Ohtani As Hits In MLB Jersey Sales

By Barry Janoff

September 28, 2018: Despite missing about two months with a broken wrist, Aaron Judge of the New York Yankees will finish the 2018 season with the top-selling Majestic MLB jersey, matching a feat he accomplished last year during his rookie campaign.

Two rookies this past season arguably made the biggest impact in jersey sales and are among the leading candidates for Rookie of the Year honor in their respective league: Shohei Ohtani of the Los Angeles Angels, with the No. 8 top-selling jersey and Atlanta Braves outfielder Ronald Acuña Jr. at No. 20.

Ohtani, a throwback player who evoked comparisons to the early career of Babe Ruth, came over from Nippon Professional Baseball's Pacific League in Japan and started ten games as a pitcher (4-2, 2.86 ERA) and appeared in more than 100 games as a batter, hitting 22 home runs with 59 RBI and a .283 batting average.

Unfortunately, Ohtani will undergo Tommy John surgery during the first week of the off-season to repair a damaged ulnar collateral ligament in his right elbow. He is not expected to pitch again until 2020, but could return to the Angels as a hitter in 2019.

Acura Jr., who doesn’t turn 22 until Dec. 18, played a key role in leading the Braves to their first National League East title in five years. In doing so, became the youngest player to make the Top 20 top-selling jersey list since these rankings were first shared by MLB and MLB Players’ Assn. after the 2010 season.

The list is based on sales of Majestic jerseys from MLBShop.com, the official online shop of Major League Baseball, since Opening Day 2018.

Sales figures were not disclosed.

José Altuve of the defending World Series champion Houston Astros had the second best-selling jersey behind Judge up from No. 10 in 2017.

The Chicago Cubs placed three players among the Top 7: No. 3 Javier Báez, No. 6. Anthony Rizzo and No. 7 Kris Bryant.

The Top 5 also included  No. 4. Clayton Kershaw of the Los Angeles Dodgers and No. 5. Mookie Betts of the Boston Red Sox.

MLB Most Popular Player Jerseys – 2018
(Based on sales of Majestic jerseys from MLBShop.com since Opening Day)

1.  Aaron Judge, New York Yankees
2.  José Altuve, Houston Astros
3.  Javier Báez, Chicago Cubs
4.  Clayton Kershaw, Los Angeles Dodgers
5.  Mookie Betts, Boston Red Sox
6.  Anthony Rizzo, Chicago Cubs
7.  Kris Bryant, Chicago Cubs
8.  Shohei Ohtani, Los Angeles Angels
9.  Giancarlo Stanton, New York Yankees
10. Yadier Molina, St. Louis Cardinals
11. Mike Trout, Los Angeles Angels
12. Buster Posey, San Francisco Giants
13. Bryce Harper, Washington Nationals
14. Freddie Freeman, Atlanta Braves
15. Cody Bellinger, Los Angeles Dodgers
16. Andrew Benintendi, Boston Red Sox
17. George Springer, Houston Astros
18. Francisco Lindor, Cleveland Indians
19. Carlos Correa, Houston Astros
20. Ronald Acuña Jr., Atlanta Braves

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