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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May092012

Josh Hamilton Swings Deal With Viva Coca, Joins Rihanna On Marketing Roster

By Barry Janoff

May 9, 2012: Josh Hamilton, fresh off an historic game in which he hit four home runs and set an American League record with 18 total bases, has signed a deal to represent Vita Coco.

Hamilton, an outfielder for the Texas Rangers, joins Boston Red Sox second baseman Dustin Pedroia and 11-time ASP World Surfing champion Kelly Slater as sports faces for the Vita Coco brand. The company is also represented by hip-hop star Rihanna.

Financial terms of the pact were not disclosed.

Despite the fact that he is one of the highest profile players in Major League Baseball, companies have stayed away from marketing deals with Hamilton due to his tattered background, which includes struggles with alcohol and drugs. His other deals are baseball-specific, including Nike cleats, Wilson gloves, Louisville Slugger bats and Franklin batting gloves.

Hamilton, who was the first pick in the 1999 draft by the Tampa Bay Rays, has been through rehab programs, which along with his strong religious convictions helped him to earn AL MVP honors in 2010 and a spot on four All-Star teams (2008-11).

Hamilton and the Rangers have been to the World Series in each of the past two seasons, losing to the San Francisco Giants (2010) and St. Louis Cardinals (2011).

Over the past years, Hamilton has experienced the highs and lows of being an athlete. On July 7, 2011, Shannon Stone, a fan in attendance with his son at Rangers Ballpark, leaned over a rail to catch a ball tossed into the stands by Hamilton and fell 20 feet; Stone later died from his injuries.

On May 8, 2012, he become just the 16th player in MLB history to hit four homers in a game en route to setting an AL mark for most total bases in one game.

Vita Coco, which said it is the best-selling fresh coconut water brand in the nation, said that Hamilton would be part of an effort to "educate consumers about the importance of natural hydration."

Hamilton will be featured in Vita Coco’s U.S. marketing campaign, “Hydrate Naturally,” beginning this summer via radio, billboard, POP and digital/social media including Facebook and Twitter.

“The authenticity of this partnership is that Josh drinks Vita Coco as part of his training and he’s having an incredible season."

“The authenticity of this partnership is that Josh drinks Vita Coco as part of his training and he’s having an incredible season,” Michael Kirban, Vita Coco CEO and co-founder, said in a statement. “We’re thrilled that more and more world-class athletes have made Vita Coco their choice for natural hydration before, during and after a game.”

VIta Coco said it has found a "loyal following among professional and amateur athletes alike, who swear by the brand for its electrolyte-rich hydration and nutrient replenishment properties."

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