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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr212010

LifeLock Teams With Michael Jordan's Team In Marketing Deal

April 21, 2010: LifeLock, which provides identity theft protection systems, has signed a multi-year marketing partnership with Bobcats Sports & Entertainment, which operates the NBA's Charlotte Bobcats and Time Warner Cable Arena. Financial terms were not disclosed.

Michael Jordan last month became the majority owner of the NBA franchise. Other team marketing partners include US Airways, Gatorade, Coca-Cola, Anheuser-Busch and Lowe's.

Under terms of the deal, LifeLock entitlements include branding and logo placement in the arena’s main box office lobby, signage within the arena, radio ads during Bobcats game broadcasts and digital presence at the Bobcats and Time Warner Cable Arena Web sites.

In 2009, the Phoenix Mercury and LifeLock entered into a multi-year marketing partnership to launch the firstbranded jersey in WNBA or NBA history, putting the LifeLock logo on the front of Mercury players' game and warm-up uniforms. The NBA has since put logos on its practice jerseys but has not yet moved that to actual game jerseys.

LifeLock this month named McCann Erickson West, Los Angeles, as its agency of record for U.S. advertising.

“Our partnership with LifeLock enables us to direct the marketing efforts that raise awareness about an important cause – consumer protection from identity theft,”  Fred Whitfield, BSE president and COO, said in a statement. “We believe this alliance between our organization and the leader in the identity theft protection field will help our fans and patrons protect themselves from this growing crime.”

According to Todd Davis, LifeLock chairman and CEO, “We have been in discussions with the Bobcats for quite some time and we have created a strategic program that will help LifeLock with both direct-to-consumer and business-to-business objectives. The Bobcats’ organization offers a unique opportunity to assist LifeLock in establishing key strategic partnerships, as well as educate consumers on the risks of identity theft and how LifeLock can help protect them.”

 Charlotte Bobcats Fly Deal With US Airways

WNBA Taking Jersey Logo Road Already Traveled By MLS, Nascar

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