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What Are You Watching In June 2018?
 
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• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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PGA SuperStore: Happy Father's Day

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr212010

LifeLock Teams With Michael Jordan's Team In Marketing Deal

April 21, 2010: LifeLock, which provides identity theft protection systems, has signed a multi-year marketing partnership with Bobcats Sports & Entertainment, which operates the NBA's Charlotte Bobcats and Time Warner Cable Arena. Financial terms were not disclosed.

Michael Jordan last month became the majority owner of the NBA franchise. Other team marketing partners include US Airways, Gatorade, Coca-Cola, Anheuser-Busch and Lowe's.

Under terms of the deal, LifeLock entitlements include branding and logo placement in the arena’s main box office lobby, signage within the arena, radio ads during Bobcats game broadcasts and digital presence at the Bobcats and Time Warner Cable Arena Web sites.

In 2009, the Phoenix Mercury and LifeLock entered into a multi-year marketing partnership to launch the firstbranded jersey in WNBA or NBA history, putting the LifeLock logo on the front of Mercury players' game and warm-up uniforms. The NBA has since put logos on its practice jerseys but has not yet moved that to actual game jerseys.

LifeLock this month named McCann Erickson West, Los Angeles, as its agency of record for U.S. advertising.

“Our partnership with LifeLock enables us to direct the marketing efforts that raise awareness about an important cause – consumer protection from identity theft,”  Fred Whitfield, BSE president and COO, said in a statement. “We believe this alliance between our organization and the leader in the identity theft protection field will help our fans and patrons protect themselves from this growing crime.”

According to Todd Davis, LifeLock chairman and CEO, “We have been in discussions with the Bobcats for quite some time and we have created a strategic program that will help LifeLock with both direct-to-consumer and business-to-business objectives. The Bobcats’ organization offers a unique opportunity to assist LifeLock in establishing key strategic partnerships, as well as educate consumers on the risks of identity theft and how LifeLock can help protect them.”

 Charlotte Bobcats Fly Deal With US Airways

WNBA Taking Jersey Logo Road Already Traveled By MLS, Nascar

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