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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Mar062010

Jimmie Johnson Survives Kobalt Tools 'Crash' To Drive Again

Jimmie Johnson (R) and Chad Knaus in a TV spot that comes crashing down.March 6, 2010: The other drivers in Nascar may finally have found a way to end Jimmie Johnson's unprecedented winning streak of four Sprint Cup titles: Have him crushed by his own car.

That scenario  -  the car crush, not the rival drivers out to end Johnson's streak by nefarious methods - is the crux of a new commercial for Kobalt Tools, which will break March 7 on Fox during the Kobalt Tools 500 at Atlanta Motor Speedway. Kobalt is a division of Lowe's, Johnson's lead sponsor.

In the spot, Johnson and crew chief Chad Knaus are sitting in a garage and chatting while seemingly waiting to film a commercial. Suddenly, Johnson's No. 48 car, which has been perched on a lift behind them, crashes down, narrowly missing Johnson and Knaus. The pair keep the mood going by bolting as if they had just escaped severe injuries. The camera filming the action suddenly goes askew, adding a solid degree of realism to the scene, as other members of Johnson's team and crew members who appear to have been "filming" the spot rush in.

"Stay out of there," someone yells off-camera. "Don't anybody move!"  Then someone else asks, "Chad. Jimmie. You alright?" "Yeah, I'm cool," Johnson replies.

Johnson and Knaus find that only the strong survive.By now, people are coming back into frame to see what happened. "The Kobalt Tool Box stopped it," someone says, referring to a four-wheel, stainless steel rolling Tool Cabinet that now appears to be undamaged despite having a race car sitting on it.  "Get a shot of the box," someone yells, staying with the theme that the event was real. "No way," someone replies. "It's sitting on the box," Knaus says as he kneels beneath the car.

"Get me a screwdriver," Johnson then says to Knaus. "Really?" asks Knaus. "It's sitting on the box," Johnson says as he points to one of the drawers. "Does it still work?"  Knaus opens one of the undamaged drawers and hands Johnson a screwdriver. "Thanks," Johnson laughs as they both continue to check out the situation. "Appreciate it. But I don't know what I'm going to do with it."

Johnson kept the subterfuge going on his Facebook page, where he posted to fans, "Look what happened during the Kobalt Tools commercial," alongside a YouTube URL link to the commercial. Lowe's lead agency is BBDO, NY. (See the commercial here.)

The spot is part of the brand's current campaign, "You can't kill a Kobalt,"  that includes such YouTube-inspired spots as a bear destroying the contents of a pick-up truck but unable to damage the truck's Kobalt tool chest and a construction site "accident" in which the only items left unscathed are Kobalt tools.

Kobalt at its site solicits real stories from visitors regarding the toughness of its products, which it says it will consider for the basis of other such commercials.

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