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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Mar062010

Jimmie Johnson Survives Kobalt Tools 'Crash' To Drive Again

Jimmie Johnson (R) and Chad Knaus in a TV spot that comes crashing down.March 6, 2010: The other drivers in Nascar may finally have found a way to end Jimmie Johnson's unprecedented winning streak of four Sprint Cup titles: Have him crushed by his own car.

That scenario  -  the car crush, not the rival drivers out to end Johnson's streak by nefarious methods - is the crux of a new commercial for Kobalt Tools, which will break March 7 on Fox during the Kobalt Tools 500 at Atlanta Motor Speedway. Kobalt is a division of Lowe's, Johnson's lead sponsor.

In the spot, Johnson and crew chief Chad Knaus are sitting in a garage and chatting while seemingly waiting to film a commercial. Suddenly, Johnson's No. 48 car, which has been perched on a lift behind them, crashes down, narrowly missing Johnson and Knaus. The pair keep the mood going by bolting as if they had just escaped severe injuries. The camera filming the action suddenly goes askew, adding a solid degree of realism to the scene, as other members of Johnson's team and crew members who appear to have been "filming" the spot rush in.

"Stay out of there," someone yells off-camera. "Don't anybody move!"  Then someone else asks, "Chad. Jimmie. You alright?" "Yeah, I'm cool," Johnson replies.

Johnson and Knaus find that only the strong survive.By now, people are coming back into frame to see what happened. "The Kobalt Tool Box stopped it," someone says, referring to a four-wheel, stainless steel rolling Tool Cabinet that now appears to be undamaged despite having a race car sitting on it.  "Get a shot of the box," someone yells, staying with the theme that the event was real. "No way," someone replies. "It's sitting on the box," Knaus says as he kneels beneath the car.

"Get me a screwdriver," Johnson then says to Knaus. "Really?" asks Knaus. "It's sitting on the box," Johnson says as he points to one of the drawers. "Does it still work?"  Knaus opens one of the undamaged drawers and hands Johnson a screwdriver. "Thanks," Johnson laughs as they both continue to check out the situation. "Appreciate it. But I don't know what I'm going to do with it."

Johnson kept the subterfuge going on his Facebook page, where he posted to fans, "Look what happened during the Kobalt Tools commercial," alongside a YouTube URL link to the commercial. Lowe's lead agency is BBDO, NY. (See the commercial here.)

The spot is part of the brand's current campaign, "You can't kill a Kobalt,"  that includes such YouTube-inspired spots as a bear destroying the contents of a pick-up truck but unable to damage the truck's Kobalt tool chest and a construction site "accident" in which the only items left unscathed are Kobalt tools.

Kobalt at its site solicits real stories from visitors regarding the toughness of its products, which it says it will consider for the basis of other such commercials.

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