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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 4-6
1. Joker $93.5M
2. Abominable $12M
3. Downton Abbey $8M
4. Hustlers $6.3M
5. It 2 $5.4M
6. Ad Astra $4.6M
7. Judy $4.4M
8. Rambo Last Blood $3.4M
9. War $1.6M
10. Good Boys $900K
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Mar092013

With Derrick Rose Out, John Wall Gets adidas Spotlight With CrazyQuick Launch

By Barry Janoff

March 9, 2013: In January, John Wall of the Washington Wizards moved from Reebok to parent company adidas, bolstering adidas' hoops portfolio and effectively ending Reebok's as it converts its focus to fitness, exercise, workouts and events such as the Reebok CrossFit Games and the Spartan Race.

Now, adidas has unveiled Wall's first official shoe for adidas, CrazyQuick, which according to the footwear firm, is "designed to make athletes quicker with a focus on flexibility, lockdown and traction."

Wall debuted the shoe on-court in a game March 6 against the Minnesota Timberwolves (during which he scored 19 points and had seven assists).

He was on-hand at a CrazyQuick media event in adidas' New York headquarters the next day, along with company officials including David Baxter, vp-sport performance for adidas America; Robbie Fuller, advanced footwear category designer for adidas; and Al Van Noy, global innovation head for the adidas Innovation Team.

"It’s really a comfortable shoe and has great traction for me to stop-and-start without losing seconds,” Wall, who played one season for Kentucky and then was the overall No. 1 pick in the 2010 NBA draft — said during the adidas presentation. “You’ll be seeing me in this shoe a lot in different colors throughout the rest of the season."

Wall has been averaging more than 16 points and eight assists per game during his NBA career with the Wizards.

The strategy to put more focus on Wall — which industry analysts say could lead to a signature shoe and clothing line — comes as one of adidas' key hoops endorsers, Derrick Rose of the Chicago Bulls, remains in rehabilitation mode following a knee injury suffered during the 2011-12 playoffs. The brand's other top hoops spokesperson, Dwight Howard of the Los Angeles Lakers, has been dealing this season with shoulder problems and the after-effects of off-season back surgery.

Another Washington D.C.-based athlete, quarterback Robert Griffin III of the NFL's Redskins, debuted the football-cleat version of CrazyQuick this past season.

In addition, adidas-sponsored NCAA football teams including Notre Dame, Wisconsin, Louisville and Northern Illinois wore CrazyQuick cleats during their respective post-season Bowl appearances.

Adidas said the technology would also appear in running and training shoes to "help athletes be quick during all phases of game preparation."

“We talked to a lot of athletes, and they all want to create space from their opponents,” Fuller said during the adidas unveiling. “Quickness is the thing we wanted to maximize to achieve that space creation. The CrazyQuick is not just a group of parts. Every single part of the shoe works together to allow the other parts to perform at the highest level they can to achieve that quickness.”

“We designed CrazyQuick based on athletes’ insights,” Baxter concurred. “The sports landscape is rapidly changing as athletes get faster and games get more intense and competitive. Speed is important but no longer enough in today’s game. Athletes know quickness is the defining factor in what distinguishes them when they’re on the field and court.”

According to adidas, the CrazyQuick training shoe features "four quick zones for improved control, flexibility and lateral support leading to quicker, multi-directional stopping and push-off." The CrazyQuick running shoe has a TechFit upper "built for a skin-like fit to provide a natural run without sacrificing support, while the outsole design offers enhanced flexibility and traction to promote quick movements in all directions."

The adidas Crazyquick basketball shoe (MSRP $140) and football shoes ($150) are scheduled to hit retail and online May 1. The CrazyQuick training ($110) and running ($100) will follow.

Adidas Asks L.A.: Do You Love Dwight Howard

Adidas Ups D-Rose Ante With Signature Shoes, Athletic Gear

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