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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
May062015

Nascar's Jimmie Johnson, Lowe's Will Take The Heat In Mission AthleteCare Alliance

By Barry Janoff

May 6, 2015: Nascar driver Jimmie Johnson knows how to stay cool under heat, and now he will seek to show others the importance of heat safety as the newest member of the Mission AthleteCare roster.

Johnson and lead sponsor Lowe's will take the lead in a multi-media campaign under Mission's umbrella "Fuel & Cool" initiative "to raise awareness about the importance of staying cool and safe this summer."

The effort will focus on Mission AthleteCare's EnduraCool instant cooling towels and other products that work to prevent overheating while working, playing or exercising.

"As a six-time Nascar champion, I know firsthand the serious effects heat can have on your body, which can impact your performance and safety," Johnson said in a statement. "Your body is like a car, and we all know what happens when your car overheats — it stops working. This heat safety initiative with Mission and Lowe's is tremendously important for everyone: athletes, workers and families everywhere."

The campaign will include TV, digital, social media, a national mobile tour and in-store promotions in Lowe's, which carries Mission AthleteCare products.

According to Mike Tummillo, svp and general merchandise manager for building and maintenance at Lowe's, "Mission has been a leader in thermo-regulation since the category emerged four years ago. We're proud to bring consumers innovative products that solve real problems by raising awareness of the critical importance of heat safety, particularly for those who work long hours in the heat."

"This heat safety initiative with Mission and Lowe's is tremendously important for everyone: athletes, workers and families everywhere."

Also involved in the campaign is the Korey Stringer Institute at the University of Connecticut, a group at the global forefront of researching and providing information and assistance regarding sports-related health and safety issues.

According to Mission AthleteCare, high schools can receive $1,000 in cooling gear from the company by filling out a safety pledge and then receiving verification that they meet six "pillars of heat safety" as defined by the Korey Stringer Institute. (Details here.)

Johnson joins a roster of Mission AthleteCare endorsers and product developers Dwyane Wade, Serena Williams, Reggie Bush, Carmelo Anthony, Dwight Howard, David Wright and Mia Hamm.

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