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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Nov082009

JetBlue Ices Deal With NHL's Florida Panters, BankAtlantic Center

November 8, 2009: JetBlue Airways has signed an extensive deal with Sunrise Sports & Entertainment to become the official airline partner of the NHL's Florida Panthers and a "pillar partner" of the BankAtlantic Center, the airline's first venue sponsorship. Financial terms of the deal, which runs through 2011, were not revealed. Sunrise Sports & Entertainment is the company that owns the Panthers and manages BankAtlantic Center.

JetBlue has been active on the sports sponsorship front over the past year and also has exclusive airline status with the Los Angeles Dodgers, Los Angeles Angels of Anaheim, Los Angeles Clippers, Boston Red Sox and Fenway Park, New York Jets, Buffalo Bills and the Boston Marathon.

JetBlue's sponsorship includes joint marketing promotions and advertising. The company now has exclusive rights in the airline category to name, trademarks, uniform, logo in marketing, media and promotional initiative with the Panthers and BankAtlantic Center. Featured elements include JetBlue entitlement of main outdoor plaza and walkways and inner bowl, lobby and outer marquee signage; and a JetBlue Hispanic Concert Series. Support will include social media and interactive fan engagement activities, special JetBlue fares to away games and "TrueBlue" nights at the BankAtlantic Center. JetBlue has also committed to supporting the Florida Panthers Foundation and associated programs throughout the South Florida area.

The alliance ties in with JetBlue's Nov. 17th launch of local service to San Francisco, its 18th destination from Fort Lauderdale-Hollywood International Airport.

However, during the season, Panthers players fly charter via Miami Air International, which has a deal with ten NHL teams.

Reps from JetBlue, Florida Panthers share details on new partnership. (Photo: Sunrise Sports & Entertainment)"Fort Lauderdale is one of JetBlue's strongest cities and growing, so it makes perfect sense to pair up with one of the fastest growing franchises in South Florida," Marty St. George, svp-marketing and commercial strategy for JetBlue Airways, said during a press conference outside of BankAtlantic Center to launch the alliance. "We can now offer Panthers fans flights to all 18 nonstop destinations available; now they can follow their team on the road and never miss a game."

JetBlue joins Panthers marketing partners including Lexus, Harley-Davidson, Comcast, Geico, Coca-Cola, Anheuser-Busch, Subway and Papa John's.

"We are both thrilled and honored to be able to partner with a respected, distinguished and natural business partner like JetBlue," Michael Yormark, Sunrise Sports & Entertainment president and COO, said during the unveiling press conference. "Over time, we have learned that our two companies share many of the same principles, such as innovative marketing, out of the box thinking, aggressive goals and objectives, and incomparable customer service."

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JetBlue Takes Flight With NBA's Clippers, No. 1 Draft Choice Griffin

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