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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Sep032010

Jersey-Front Sponsorship Deals Continue To Gain Momentum With U.S. Pro Sports

September 2, 2010: When it comes to advertising in pro sports on uniforms or togs, Nascar takes the checkered flag. But Major League Soccer, taking its cue from European soccer, leads all team sports in America.

Jersey Shore may be a hot TV property, but jersey front is the hot property in sports. Due to the ongoing challenges of the economy and the desire of marketers to pool their resources in order to implement more powerful activation, MLS may very well be setting the stage for other pro team sports to follow.

Alaska Airlines has signed a deal to become the official airline marketing partner and jersey-front sponsor of the Portland Timbers, a pro soccer club that is scheduled to begin MLS play in 2011. The deal also makes Alaska Airlines the first airline jersey sponsor in the 15-year history of MLS.

Financial terms were not disclosed. However, jersey-front sponsorships with MLS clubs generally run between $1-$4 million per year, depending on other activations included in the deal.

More than 70% of MLS clubs now have jersey-front sponsors, by far the largest percentage among American pro sports teams. The WNBA has been making inroads in the category but currently has only four of its 12 teams with jersey-front sponsors.

In a similar situation, the fledgling United Football League has been selling the highly visible space on the front of team helmets to marketing partners.

Included among the MLS clubs with jersey-front sponsors are the Chicago Fire (Best Buy), Chivas USA, (Extra), Columbus Crew (Gidden), DC United (Volkswagen), Houston Dynamo (Amigo Energy), Los Angeles Galaxy (Herbalife), Real Salt Lake (XanGo), New York Red Bulls, San Jose Earthquakes (Amway), Seattle Sounders (Xbox 360 Live), Toronto FC (BMO) and the expansion Vancouver Whitecaps (Bell Canada), which also begin play in 2011.

A deal this year with Microsoft put its Bing search engine logo on the front of the WNBA's Seattle Storm jerseys.The WNBA teams with jersey-front sponsors are the Los Angeles Sparks (Farmers Insurance), Seattle Storm (Microsoft's Bing), Phoenix Mercury (Lifelock) and the New York Liberty (Foxwoods). NBA commissioner David Stern and WNBA president Donna Orender said they anticipate more such deals moving forward.

Although industry analysts say the day that MLB, NBA and NFL executives allow jersey-front sponsorships may never be a reality, it has become less of a fantasy: The NBA and the NFL currently allow marketers other than official uniform suppliers to put their logos on practice jerseys. And given the challenges of its status and its strong ties to international audiences, the NHL may be the next pro league to yield that valuable piece of real estate to marketing dollars. although that, too, could not be in the immediate future.

Beginning in 2011, fans attending Timbers games at the newly renovated PGE Park in Portland also will see Alaska Airlines advertising throughout the stadium, including field-level animated digital signage. As part of the sponsorship, the airline will support the new Portland Timbers Community Fund, partnering with the team on several youth-based fitness and educational initiatives. In addition, the airline will donate 25 game-day tickets to underprivileged Portland-area youth at every home game as part of the Timbers "Tickets for Kids" program. Alaska Airlines also will be the presenting sponsor for all MLS Timbers youth soccer camps.

"[This] is a significant and defining moment for the MLS Timbers,"  Merritt Paulson, president of the Timbers, said in a statement. "Alaska Airlines as a jersey partner is a perfect marriage for us. Alaska has strong local roots, shares our unwavering commitment to outstanding customer service and offers unique promotional opportunities for our organization."

Timbers management said they would unveil the team's MLS uniforms and official training wear featuring the Alaska Airlines logo in December.

"More than 70% of MLS clubs now have jersey-front sponsors, by far the largest percentage among American pro sports teams."

According to Alaska Airlines president Brad Tilden, "Supporting Portland's hometown soccer team is the perfect fit for Alaska Airlines and the 2,300 Alaska Airlines and Horizon Air employees who call the greater Portland area home."

Added MLS commissioner Don Garber, "What makes this new partnership so special is the fact that Alaska Airlines has such a strong presence in Portland, helping to build excitement in a region already so rich in soccer tradition."

Together, Alaska Airlines, whose main hub is in Seattle, and sibling Horizon Air offer more nonstop flights (serving 25 different destinations), more daily flights (88 a day) and more California service (38 flights daily to 13 California destinations) from Portland International Airport, per the carrier.

Is The WNBA Taking A Gamble With Foxwoods-New York Liberty Alliance?

Microsoft Deal Puts Bing Logo On WNBA Seattle Storm Jersey Fronts

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