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• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar142012

Jeremy Lin-Fluences Another Marketing Deal For New York Knicks, MSG

By Barry Janoff

March 14, 2012: The New York Knicks and Madison Square Garden continue to reap the benefits of the play of point guard Jeremy Lin, whose Asian heritage has played a key role in bringing another marketing partner into the fold

The Knicks have signed first-time marketing partnership with Acer for the remainder of the 2011-12 season. Acer, one of the world's largest technology and electronics firms, will be an official partner of the Knicks and promote the company’s personal computers.

Financial terms were not disclosed. Acer's global headquarters are Taiwan.

The company said that its U.S. revenues were $19.9 billion in 2010.

Acer is also an official partner of the International Olympic Committee and will have a presence at the 2012 Summer Olympics in London.

In February, the Knicks and MSG signed a deal with Maxxis International, a tire company also based in Taiwan.

As part of the partnership, Acer marketing support will be anchored by branding will be featured on the pad position near the courtside signage on the Knicks bench side. According to executives, "This will provide prominent exposure for the Acer brand to both the nearly 20,000 spectators at Madison Square Garden and fans watching on TV and online around the globe."

“We are proud to welcome Acer as a new marketing partner of the Knicks for this season,” Scott O’Neil, president for MSG Sports, said in a statement. “This marks the second company based in Greater China in the past month to see value in partnering with Madison Square Garden and the Knicks to help drive brand exposure in New York and beyond.”
 
Since being inserted in to the Knicks starting line-up in early February, Lin has averaged 15 points and 6.4 assists a game. His play and resume, including being an undrafted player out of Harvard whose heritage is unique to the NBA, are credited with raising awareness for the team among fans and marketers.

According to MSG, since the beginning of February, heightened interest in the Knicks "has driven record numbers for the team across multiple platforms, including Web site traffic and social media growth, TV ratings on MSG Network, merchandise sales, and home games at Madison Square Garden this season have all been sold out."

But after a fast start with Lin at point guard, the Knicks have lost six consecutive games (going into their game on March 14 against the Portland Trail Blazers).

Acer, however, is looking for the longer-term impact of its new alliance. "Acer has a long history of sports marketing," J.T Wang, chairman and CEO of Acer Inc., said in a statement. "Basketball, like any other sport, is associated with a positive image and values that are shared with Acer. We are very glad to be partners with the New York Knicks."

Much Marketing Ado About Jeremy Lin

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