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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar142012

Jeremy Lin-Fluences Another Marketing Deal For New York Knicks, MSG

By Barry Janoff

March 14, 2012: The New York Knicks and Madison Square Garden continue to reap the benefits of the play of point guard Jeremy Lin, whose Asian heritage has played a key role in bringing another marketing partner into the fold

The Knicks have signed first-time marketing partnership with Acer for the remainder of the 2011-12 season. Acer, one of the world's largest technology and electronics firms, will be an official partner of the Knicks and promote the company’s personal computers.

Financial terms were not disclosed. Acer's global headquarters are Taiwan.

The company said that its U.S. revenues were $19.9 billion in 2010.

Acer is also an official partner of the International Olympic Committee and will have a presence at the 2012 Summer Olympics in London.

In February, the Knicks and MSG signed a deal with Maxxis International, a tire company also based in Taiwan.

As part of the partnership, Acer marketing support will be anchored by branding will be featured on the pad position near the courtside signage on the Knicks bench side. According to executives, "This will provide prominent exposure for the Acer brand to both the nearly 20,000 spectators at Madison Square Garden and fans watching on TV and online around the globe."

“We are proud to welcome Acer as a new marketing partner of the Knicks for this season,” Scott O’Neil, president for MSG Sports, said in a statement. “This marks the second company based in Greater China in the past month to see value in partnering with Madison Square Garden and the Knicks to help drive brand exposure in New York and beyond.”
 
Since being inserted in to the Knicks starting line-up in early February, Lin has averaged 15 points and 6.4 assists a game. His play and resume, including being an undrafted player out of Harvard whose heritage is unique to the NBA, are credited with raising awareness for the team among fans and marketers.

According to MSG, since the beginning of February, heightened interest in the Knicks "has driven record numbers for the team across multiple platforms, including Web site traffic and social media growth, TV ratings on MSG Network, merchandise sales, and home games at Madison Square Garden this season have all been sold out."

But after a fast start with Lin at point guard, the Knicks have lost six consecutive games (going into their game on March 14 against the Portland Trail Blazers).

Acer, however, is looking for the longer-term impact of its new alliance. "Acer has a long history of sports marketing," J.T Wang, chairman and CEO of Acer Inc., said in a statement. "Basketball, like any other sport, is associated with a positive image and values that are shared with Acer. We are very glad to be partners with the New York Knicks."

Much Marketing Ado About Jeremy Lin

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