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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar212012

Jeremy Lin In Driver's Seat As New Volvo Global Brand Ambassador

By Barry Janoff

March 21, 2012: Jeremy Lin is your new global brand ambassador for Volvo, the first major non-basketball related endorsement deal for the New York Knicks point guard.

Financial terms of the two-year deal were not disclosed.

Volvo's focus with Lin will be a multi-media push Lin in China, the United States and the Chinese language market in Asia.

Lin, a virtual unknown his first year and a half in the NBA, became the Knicks starting point guard in early February when the team and then head coach Mike D'Antoni were out of other options. He immediately became a local sensation with his on-court skills, then saw his fame go national and global.

"Linsanity" was based as much on his basketball skills as his unique background: an undrafted Harvard graduate of Taiwanese heritage who was on the verge of being cut by the team before getting his time in the spotlight.

"Jeremy has become a global cultural phenomena due to his unique combination of athletic skills and personal values," John Maloney, president and CEO, Volvo Cars, North America, said during a media event in New York on March 20. "He really embodies the best of the human spirit."

"We have a comfortable market share with his former Harvard professors, and now we would like to reach out to all of his fans over the world."

According to Richard Monturo, vp-marketing, sales, customer service, Volvo Car Corp., "We've been excited in watching [his] story unfold. It is a human story. About potential and realizing your dreams. . .  I joked with Jeremy that we have a comfortable market share with his former Harvard professors, and now we would like to reach out to all of his fans over the world."

Lin also has a deal with Nike, which is planning a signature shoe. He is expected to sign more endorsement deals by season's end. In addition, the Knicks and Madison Square Garden have recently signed marketing deals with two Asian-based companies, tech firm Acer and tire company Maxxis.

The Volvo deal came just hours before the Knicks defeated the Toronto Raptors for the team's fourth consecutive win. The Knicks have been hot and cold since Lin entered the starting line-up, with the 4-0 mark following a six-game losing streak that saw D'Antoni being replaced as head coach by Mike Woodson.

True to form, Lin took the deal in stride.

"It's very exciting for me to become a part of the Volvo family and become a brand ambassador," Lin said during the media event. "Why Volvo? Fundamentals, the foundation that the company is built upon, what they stand for. High quality but a very affordable price. Also, some of the things they believe in: Power, toughness, strong materials, safety. Continued progress, to continue to get better every day, every year."

Lin, who is averaging 14.8 points and 6.4 assists per game this season (through March 20), added, "Hopefully, with Volvo, I can inspire kids to pursue their dreams and be a good role model."

Jeremy Lin-flences Marketing Deals For Knicks, MSG

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