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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar212012

Jeremy Lin In Driver's Seat As New Volvo Global Brand Ambassador

By Barry Janoff

March 21, 2012: Jeremy Lin is your new global brand ambassador for Volvo, the first major non-basketball related endorsement deal for the New York Knicks point guard.

Financial terms of the two-year deal were not disclosed.

Volvo's focus with Lin will be a multi-media push Lin in China, the United States and the Chinese language market in Asia.

Lin, a virtual unknown his first year and a half in the NBA, became the Knicks starting point guard in early February when the team and then head coach Mike D'Antoni were out of other options. He immediately became a local sensation with his on-court skills, then saw his fame go national and global.

"Linsanity" was based as much on his basketball skills as his unique background: an undrafted Harvard graduate of Taiwanese heritage who was on the verge of being cut by the team before getting his time in the spotlight.

"Jeremy has become a global cultural phenomena due to his unique combination of athletic skills and personal values," John Maloney, president and CEO, Volvo Cars, North America, said during a media event in New York on March 20. "He really embodies the best of the human spirit."

"We have a comfortable market share with his former Harvard professors, and now we would like to reach out to all of his fans over the world."

According to Richard Monturo, vp-marketing, sales, customer service, Volvo Car Corp., "We've been excited in watching [his] story unfold. It is a human story. About potential and realizing your dreams. . .  I joked with Jeremy that we have a comfortable market share with his former Harvard professors, and now we would like to reach out to all of his fans over the world."

Lin also has a deal with Nike, which is planning a signature shoe. He is expected to sign more endorsement deals by season's end. In addition, the Knicks and Madison Square Garden have recently signed marketing deals with two Asian-based companies, tech firm Acer and tire company Maxxis.

The Volvo deal came just hours before the Knicks defeated the Toronto Raptors for the team's fourth consecutive win. The Knicks have been hot and cold since Lin entered the starting line-up, with the 4-0 mark following a six-game losing streak that saw D'Antoni being replaced as head coach by Mike Woodson.

True to form, Lin took the deal in stride.

"It's very exciting for me to become a part of the Volvo family and become a brand ambassador," Lin said during the media event. "Why Volvo? Fundamentals, the foundation that the company is built upon, what they stand for. High quality but a very affordable price. Also, some of the things they believe in: Power, toughness, strong materials, safety. Continued progress, to continue to get better every day, every year."

Lin, who is averaging 14.8 points and 6.4 assists per game this season (through March 20), added, "Hopefully, with Volvo, I can inspire kids to pursue their dreams and be a good role model."

Jeremy Lin-flences Marketing Deals For Knicks, MSG

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