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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep272012

Why Nascar's Jeff Gordon 'Switched' From Hendrick To Nick's Team Umizoomi

By Barry Janoff

September 27, 2012: Jeff Gordon may be 12th in the current Nascar Sprint Cup chase, but he will be first in the hearts of kids and fans of Team Umizoomi, an animated show on Nickelodeon.

The four-time Nascar champion, who drives for Hendrick Motorsports, takes on not only animated brethren to tout the next episode (Sept. 28), but a geometric foe, as well, who has turned the wheels on his No. 24 car from round to triangle. The conundrum is resolved when Team Umizoomi — Milli, Geo and Bot— use their "mighty math powers" to help Gordon and pre-school viewers solve the problem.

The episode, The Great Shape Race, goes beyond the airtime on Nick. A promo spot featuring Gordon has been anchoring marketing, and the episode will live on via several interactive and social media activations that encourage kids to race along with Gordon and friends, use math to solve race-related challenges and work   on puzzles and other games using numbers and shapes to reach solutions.

In the episode, according to Nick, "UmiCar and DumpTruck try to race against each other toward Shape Mountain in order to win the big prize: a magic Dodecahedron. However, Team Umizoomi needs to keep a watchful eye on DumpTruck, who will stop at nothing in order to win."

Going animated is not new for Gordon. He also is teaming up with Nickelodeon's rebooted Teenage Mutant Ninja Turtles, with elements including a TMNT paint scheme for the Oct. 13 Bank of America 500 race at the Charlotte Motor Speedway, which will support the Drive To End Hunger organization.

In the promo spot, Gordon is about to enter a race when he notices something strange about his car. "Huh!? Triangles!" Gordon exclaims when he looks at the tires on his vehicle. "Where's my pit crew?"

Then it's Team Umizoomi to the rescue. "We can help, Jeff," they exclaim. "Your wheels are in no shape to race."

"You got that right," answers Gordon. "Is there something you can do about that?"

Looking at the triangular wheels, they exclaim, "Circle! Super shapes!" The problem is resolved when the round wheels appear in their proper place.

"Thanks," smiles Gordon. "I'm going to run circles around those other cars." (See the full spot here.)

According to Nick, the show, and this episode, encourage "viewers at home [to] use their mighty math powers including shape recognition and counting." The online elements at NickJr.com include the Umicar Shape Race game, the UmiCar Crafting activity, the Shape Race maze, the Umi Shape Mountain poster and the Umizoomi board game.

"My kids, that’s all we DVR, that’s all we watch is Nickelodeon programming . . . The kids love racing and they love the paint schemes."

“To have a cool car like this, I know the kids are going to be excited about it,”  Gordon said in a statement. “They love Nickelodeon. My kids, that’s all we DVR, that’s all we watch is Nickelodeon programming . . . The kids love racing and they love the paint schemes. As a parent now, these types of moments are very special.”

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