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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Sep272012

Why Nascar's Jeff Gordon 'Switched' From Hendrick To Nick's Team Umizoomi

By Barry Janoff

September 27, 2012: Jeff Gordon may be 12th in the current Nascar Sprint Cup chase, but he will be first in the hearts of kids and fans of Team Umizoomi, an animated show on Nickelodeon.

The four-time Nascar champion, who drives for Hendrick Motorsports, takes on not only animated brethren to tout the next episode (Sept. 28), but a geometric foe, as well, who has turned the wheels on his No. 24 car from round to triangle. The conundrum is resolved when Team Umizoomi — Milli, Geo and Bot— use their "mighty math powers" to help Gordon and pre-school viewers solve the problem.

The episode, The Great Shape Race, goes beyond the airtime on Nick. A promo spot featuring Gordon has been anchoring marketing, and the episode will live on via several interactive and social media activations that encourage kids to race along with Gordon and friends, use math to solve race-related challenges and work   on puzzles and other games using numbers and shapes to reach solutions.

In the episode, according to Nick, "UmiCar and DumpTruck try to race against each other toward Shape Mountain in order to win the big prize: a magic Dodecahedron. However, Team Umizoomi needs to keep a watchful eye on DumpTruck, who will stop at nothing in order to win."

Going animated is not new for Gordon. He also is teaming up with Nickelodeon's rebooted Teenage Mutant Ninja Turtles, with elements including a TMNT paint scheme for the Oct. 13 Bank of America 500 race at the Charlotte Motor Speedway, which will support the Drive To End Hunger organization.

In the promo spot, Gordon is about to enter a race when he notices something strange about his car. "Huh!? Triangles!" Gordon exclaims when he looks at the tires on his vehicle. "Where's my pit crew?"

Then it's Team Umizoomi to the rescue. "We can help, Jeff," they exclaim. "Your wheels are in no shape to race."

"You got that right," answers Gordon. "Is there something you can do about that?"

Looking at the triangular wheels, they exclaim, "Circle! Super shapes!" The problem is resolved when the round wheels appear in their proper place.

"Thanks," smiles Gordon. "I'm going to run circles around those other cars." (See the full spot here.)

According to Nick, the show, and this episode, encourage "viewers at home [to] use their mighty math powers including shape recognition and counting." The online elements at NickJr.com include the Umicar Shape Race game, the UmiCar Crafting activity, the Shape Race maze, the Umi Shape Mountain poster and the Umizoomi board game.

"My kids, that’s all we DVR, that’s all we watch is Nickelodeon programming . . . The kids love racing and they love the paint schemes."

“To have a cool car like this, I know the kids are going to be excited about it,”  Gordon said in a statement. “They love Nickelodeon. My kids, that’s all we DVR, that’s all we watch is Nickelodeon programming . . . The kids love racing and they love the paint schemes. As a parent now, these types of moments are very special.”

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