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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb272012

Was That Actor Jeff Goldblum Co-Starring With The NBA's Blake Griffin For Kia?

By Barry Janoff

February 26, 2012: Moviegoers and TV viewers are familiar with the face, voice and acting chops of Jeff Goldblum, whose Hollywood resume includes Independence Day, Jurassic Park and on TV as Det. Zach Nichols on Law & Order: Criminal Intent.

Now, basketball fans and auto consumers can see Goldblum playing the role of a scientist whose forte is "dunkology" in a new commercial for Kia that stars Blake Griffin of the Los Angeles Clippers.

The 60-second spot, which broke on TV this past weekend during the NBA's 2012 All-Star festivities, finds its origins in the 2011 All-Star Weekend. That's when Griffin won the Slam Dunk Contest after jumping over a Kia Optima (the official car of the NBA) and subsequently being unveiled as the carmaker's new national spokesperson.

Fast-forward to 2012, which finds Griffin wondering aloud whether or not a Kia Optima could dunk over him. "I looked into it," Griffin says as the commercial rolls, "and it's entirely possible."

That's when Goldblum makes his appearance. "That's right, B.G. And I should know," Goldblum, wearing a lab coat, confirms. "I'm a 'dunkologist.'"

"Actually, I'm a theoretical physicist but that doesn't have quite the [same] ring to it, does it?!" deadpans Goldblum.

He then explains, with the help of a mini-display, how the Kia Optima "is going to go at full speed down this runway, up the ramp [over Griffin]." He then demonstrates to a bewildered colleague how a basketball attached to the front of the Kia detaches "and it dunks over Blake."

As the Kia Optima and Griffin take their places for the real deal, Goldblum and other members of his team run through a series of faux instructions: "Add 60% more quantum boosters." "Turn the over-thrusters to 62 degrees."

"Ignition!" Goldblum finally yells, which sends the Kia flying toward the ramp and Griffin. However, a slight miscalculation occurs and the car goes through the ramp and straight at Griffin, who manages to yell "Time out!" before getting slammed by the vehicle and into a pile of boxes.

As Hoops Nation holds its collective breath, an unharmed Griffin shakes off the impact and asks, "Did it work?"  Goldblum's reply: "Making ourselves scarce," as he and his team jump into a van and speed off.

Griffin currently stars in other commercials as part of a multi-year deal with Kia, which said the alliance with the 2010-11 NBA Rookie of the Year has "greatly exceeded its expectations" in reaching what it describes as an educated, urban and multicultural target audience.

See the full spot here.

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