Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL 2017 Draft Order
(Subject to change)
1. Cleveland Browns
2. San Francisco 49ers
3. Chicago Bears
4. Jacksonville Jaguars
5. Tennessee Titans
6. New York Jets
7. Los Angeles Chargers
8. Carolina Panthers
9. Cincinnati Bengals
10. Buffalo Bills
11. New Orleans Saints
12. Cleveland Browns
13. Arizona Cardinals
14. Philadelphia Eagles
15. Indianapolis Colts
16. Baltimore Ravens
17. Washington Redskins
18. Tennessee Titans
19. Tampa Bay Buccaneers
20. Denver Broncos
21. Detroit Lions
22. Miami Dolphins
23. New York Giants
24. Oakland Raiders
25. Houston Texans
26. Seattle Seahawks
27. Kansas City Chiefs
28. Dallas Cowboys
29. Green Bay Packers
30. Pittsburgh Steelers
31. Atlanta Falcons
32. New Orleans Saints

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr232012

Jeep Drives Olympic Activation With Chris Paul As New Partner Of USA Basketball

By Barry Janoff

April 23, 2012: Chrysler Group's Jeep brand has signed a global deal to become the official vehicle of USA Basketball, including both the men's and women's squads participating in the 2012 Summer Olympics in London.

The alliance will be supported by a multi-media marketing campaign launching April 28 that will be headed by NBA all-star guard Chris Paul.

Financial terms of the deal were not disclosed.

Other official partners of USA Basketball include State Farm, Nike, PepsiCo's Gatorade, Tiffany, American Express, Cisco, MetroPCS, Dr Pepper/Snapple and Joseph Abboud.

The campaign features the umbrella theme, "Power Within," and will be anchored by a TV spot,  “When We All Believe," which includes action from the 2008 gold medal winning U.S. men's basketball team. The campaign features the 2012 Jeep Wrangler Unlimited Altitude Edition and the tag line, “Proudly believing in USA Basketball.”

“Each member of the USA Basketball team embodies inner strength, passion, a drive to win and a true sense of dedication they use to not only represent their team, but also their country,” Mike Manley, president and CEO  for Jeep, said in a statement  “The Jeep brand is proud to be on the same team as these talented men and women. Both symbolize American pride, a strong history, a humble spirit, integrity, courage and leadership.”

Paul, who was a member of the gold medal team at the 2008 Olympics in Beijing and who is expected to be on the 2012 roster when it is named in June, will appear in TV, print and Internet for the campaign. Support also includes out-of-home and dedicated social media sites such as Twitter, YouTube and Facebook.

The TV spot features music from and the voiceover of Grammy-winning musician Common. Paul and Common were part of a celebrity-laden event in Los Angeles on April 22 that officially launched the Jeep-USA Basketball alliance.

A related sweepstakes beginning May 21 will offer a 2012 Jeep Wrangler Unlimited Altitude Edition as its top prize. Lead agency is Global Hue, Southfield, Mich.

According to Chris Paul, "The Jeep brand has always been associated with the American spirit . . . The concept of the 'Power Within' is evidenced in my everyday life, both on and off the court.  It will be that power that will energize the USA Basketball and Jeep to maximize this global partnership in support of the Men's and Women's National Teams."  

"The strategic buildup of USA Basketball-themed events, along with advertising and marketing, will put Jeep top of mind with sports fans around the world.”

Earlier this year, the Jeep brand aligned with the Jalen Rose Leadership Academy in Detroit, an open-enrollment public charter high school whose goal is to "develop a multi-phased development program to expose students to programs and events designed to enrich and develop their educational path."

“We are proud to have the Jeep brand’s support of USA Basketball as we prepare to represent our country both on and off the court this summer,” Jerry Colangelo, USA Basketball chairman, said in a statement. “The defining characteristics of these two American brands make the affiliation feel natural, and the strategic buildup of USA Basketball-themed events, along with the comprehensive advertising and marketing campaign, will put the Jeep brand top of mind with sports fans around the world.”

Back to London 2012

Back to Home Page