Top
NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Sep122018

JBL Extends With NBA, Teams, Players, Seeks Not To Be Silenced By Beats By Dre

By Barry Janoff

September 12, 2018: Earlier this month, the NBA signed a global multi-year global marketing and merchandising partnership with Beats by Dre, naming the company the official headphone, wireless speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball.

Beats replaced Harman JBL in those categories.

Apparently JBL still plans to make plenty of noise during the NBA season.

Harman JBL said it has extended its alliance with the NBA, which dates back to 2014, to remain an NBA ambassador, with plans to add teams and players to the JBL Ambassador Program.

To that end, JBL said it has signed Giannis Antetokounmpo of the Milwaukee Bucks; as well as team deals with the Chicago Bulls and Miami Heat, starting during the 2018-2019 season.

JBL already has NBA deals that include Stephen Curry, Andre Drummond and Kristaps Porzingis, the Golden State Warriors, New York Knicks and Boston Celtics.

Financial terms of the NBA-JBL deal were not released.

Regarding the situation of the NBA having rival companies in the same category, the league reiterated that Beats By Dre is its new official partner in headphone, wireless speaker and audio categories but that it would continue to work with JBL with their team and player deals.

In addition to multi-media marketing support, Beats said it would “collaborate with and establish separate deals with NBA teams and launch a line of its audio products for fans around the world including NBA team-branded headphones.”

The NBA deal with Beats allows it to provide product to players and activate during such marquee events as NBA All-Star, NBA Draft presented by State Farm, international NBA games in China and Europe, WNBA All-Star, WNBA Draft presented by State Farm and USA Basketball men’s and women’s national team exhibition tours.

According to Mark Tatum, NBA deputy commissioner, “JBL has been a great partner and we look forward to supporting their efforts as they continue to work with top players and teams.”

JBL said it would develop multi-media marketing around its Ambassador Program for both national and regional release.

Through these team partnerships, JBL said it would “engage with fans in local markets that bring them closer to their favorite teams, adding that JBL audio “powers 50% of professional basketball arenas nationally.”

“JBL and the NBA intersect perfectly at the heart of music, sports, technology and culture,”  Ralph Santana, CMO for Harman, said in a statement. “We’ve established a strong basketball heritage through our collaboration with amazing athletes and teams.

“Looking forward, it was important to us to continue growing our thriving ambassador program, and to get one step closer to fans and consumers by working directly with players and teams. These partnerships will enable us to provide fans with unique content and epic experiences at the intersection of music and sports,” said Santana.

In an intro spot from Beats, “NBA and Beats,” many of the brand’s endorsers are front-and-center, including LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns.

In addition to its NBA alliance, JBL also has endorsers who include Aaron Judge (New York Yankees), actress Priyanka Chopra, Demi Lovato and Quincy Jones.

NBA, Beats By Dre Sign Global Marketing, Merchandise Deal

Back to Home Page