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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar302016

LG Hires Jason Statham To Play All Roles In Global Marketing For G5 Smartphone

By Barry Janoff

March 30, 2016: He's the title star of Transporter and has had high-fueled roles in films including Fast & Furious 6, Furious 7, The Expendables, Death Race, Killer Elite and Parker.

Now, Jason Statham gets to play every role in an upcoming multi-platform global campaign from LG Electronics to support its G5 modular smartphone.

According to LG, the spot with Statham, via Energy BBDO, will show the actor "experiencing the LG G5 in exciting and fun ways. Every character in the commercial is portrayed by Mr. Statham, an amusing mise-en-scène consistent with the G5's 'Life's Good When You Play More' tagline."

Of course, there are explosions, a car chase, bullets flying and, in a side not usually seen, some dance moves from the star in "Play Begins."

LG said the spot, breaking April 1, highlights the "fun and playful experiences possible with the LG G5 and its versatile Modular Type design. With the ability to attach various companion devices that can transform the smartphone into an easy-grip camera, the LG G5 is perfect for anyone who appreciates great technology and innovation that improves lives. (See a teaser spot here.)

As part of its multi-media push, the spot will air in such key markets including North America, Latin America, Europe and East Asia; and also will cover social media including YouTube and Facebook.

"Since its unveiling at (the 2016 Mobile World Congress), we've heard from many who say they've been waiting for a phone like the G5," Chris Yie, vp and head of marketing communications for LG Mobile Communications, said in a statement.

"With the G5, our intention is to show how smartphones can go beyond just being a communication device and deliver a playful mobile experience that can enrich our lives," said Yie.

"I think the concept that LG is putting forward with the G5 and its modular design is going to catch on with consumers," Statham said of the spot, which was shot in Los Angeles and directed by Fredrik Bond. "I enjoyed partnering with LG and working on this commercial, so I hope that shows through in the final piece."

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