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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Apr142015

MVP Candidates LeBron, Curry Show Their MPJ (Most Popular Jersey) Strength

By Barry Janoff

April 14, 2015: If you are looking for signs as to which player might be named MVP for the 2014-15 NBA season, the just-released list of best-selling jerseys for the year could be a place to go.

Or not.

Among the players being named as top contenders for MVP are LeBron James of the Cleveland Cavaliers, who for the sixth consecutive time had the league's No. 1 selling jersey; Stephen Curry of the Golden State Warriors, whose No. 30 jersey is No. 2 on the best-selling list; and the Oklahoma City Thunder's Russell Westbrook, whose No. 0 jersey was No. 12 on the list.

However, MVP candidate James Harden of the Houston Rockets did not place among the Top 15 (his jersey spot was not given by the NBA), so the theory of selling-to-MVP-voting ratio should be taken with a grain of salt.

Financial figures were not disclosed by the league, with the list based on sales at the NBA Store and online at Store.NBA.com.

Adidas, the official outfitter for the league, recently said it would not renew its contract, an 11-year deal valued at $400 million, with the NBA when it expires following the 2016-17 season.

This year marks the third time that James has claimed the No. 1 as a member of the Cavaliers, the other three coming during his tenure with the Miami Heat.

The Top Five behind James and Curry are Kobe Bryant of the Los Angeles Lakers, Kevin Durant of the Thunder and the Chicago Bulls' Derrick Rose, all three of whom have missed significant time this year due to injuries.

The Bulls moved into the top spot for best-selling team merchandise for the first time since the end of the 2011-2012 season. The Cavaliers are No. 2, followed by the Warriors, Lakers and Thunder.

Not in the Top 15 but still selling well nonetheless is the No. 32 jersey of Sim Bhullar of the Sacramento Kings, which is listed as the third most popular item among Fan Favorites behind basketballs and basketball shoes on the NBA Store Web site. The 7 '5", 359 lb. Bhullar signed a ten-day contract this month and became the first NBA player of Indian descent.

Washington Wizards point guard John Wall finished at No. 13, entering the Top 15 for the first time since his rookie season in 2010-11.

Carmelo Anthony's jersey came in at No. 8 despite the fact that he has not played since the All-Star Game and also despite the New York Knicks' worst season in team history.

Tim Duncan of the San Antonio Spurs had the No. 7 best-selling jersey despite the fact that he has been with the team since 1997.

Top 15 Most Popular NBA Jerseys
1. LeBron James, Cleveland Cavaliers
2. Stephen Curry, Golden State Warriors
3. Kobe Bryant, Los Angeles Lakers
4. Kevin Durant, Oklahoma City Thunder
5. Derrick Rose, Chicago Bulls
6. Kyrie Irving, Cleveland Cavaliers
7. Tim Duncan, San Antonio Spurs
8. Carmelo Anthony, New York Knicks
9. Dwyane Wade, Miami Heat
10. Blake Griffin, Los Angeles Clippers
11. Damian Lillard, Portland Trail Blazers
12. Russell Westbrook, Oklahoma City Thunder
13. John Wall, Washington Wizards
14. Dirk Nowitzki, Dallas Mavericks
15. Chris Paul, Los Angeles Clippers

Top 10 Most Popular Team Merchandise
1. Chicago Bulls
2. Cleveland Cavaliers
3. Golden State Warriors
4. Los Angeles Lakers
5. Oklahoma City Thunder
6. San Antonio Spurs
7. New York Knicks
8. Miami Heat
9. Boston Celtics
10. Los Angeles Clippers
Source: NBA

New Jersey Deal Coming To NBA

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