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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug062010

Jamba Set To Juice Up WNBA With First Pro Sports Marketing Alliance

August 5, 2010: Jamba Juice said it has signed the first deal with a pro sports league in the company's 20-year history, unveiling a multi-year pact with the WNBA.

Activation will begin next week as the league nears the end of its regular season and enters the playoffs, and them will ramp up in 2011. Financial terms of the deal were not disclosed.

Jamba Juice and the WNBA will unite for programs that " will highlight both companies’ commitment to promoting fitness and healthy nutrition."  The alliance will launch next week with a special event in Los Angeles at a Jamba Juice location on Santa Monica Blvd., where WNBA athletes will be onsite to discuss healthy eating and exercise.  

Several other fan promotions, along with WNBA player appearances, will take place in select Jamba Juice retail locations in WNBA markets.

During the remainder of the 2010 WNBA season, Jamba Juice said it would host special in-arena nights with the Los Angeles Sparks to promote its Jamba Jump Program through jump roping, interactive activities and positive messaging. In addition, Jamba Juice’s alliance with WNBA FIT will feature exclusive content including nutrition and exercise tips for fans.

Beginning with the 2011 season, Jamba Juice said it would conduct national promotions that will include WNBA FIT-themed point-of-sale materials in key Jamba Juice retail locations, in-arena signage and digital and social media. Jamba Juice will also participate in several marquee WNBA events, including the annual All-Star Game and Inspiring Women Luncheon.

Jamba Juice, based in Emeryville, Calif., has nearly 750 locations nationwide. The company has been fending off invasions into its smoothie/health drink territory by such chains as McDonald's, which currently is running a campaign touting its line of smoothies.

“Jamba Juice shares the WNBA’s commitment to promoting an active lifestyle that helps Americans of all ages stay fit, healthy and vibrant,”  James White, chairman, president and CEO for Jamba Juice, said in a statement. “Our mission is to inspire people and communities to embrace fitness and nutrition goals that can contribute to healthier, more fulfilling lives.  We look forward to working together with the WNBA to create positive change for both fans and communities across the country.”
 
According to WNBA president, Donna Orender, "The WNBA is proud to join a progressive brand like Jamba Juice whose passion for health and its dedication to quality are the keys to its company success. As we align our commitment to improving the lives of our fans and young people, this new program will provide valuable information and encourage them to make healthier eating choices.”  

Other WNBA marketing partners include adidas, Nike, PepsiCo's Gatorade, General Mills, HP, Kia Motors and IHOP.

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