Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug062010

Jamba Set To Juice Up WNBA With First Pro Sports Marketing Alliance

August 5, 2010: Jamba Juice said it has signed the first deal with a pro sports league in the company's 20-year history, unveiling a multi-year pact with the WNBA.

Activation will begin next week as the league nears the end of its regular season and enters the playoffs, and them will ramp up in 2011. Financial terms of the deal were not disclosed.

Jamba Juice and the WNBA will unite for programs that " will highlight both companies’ commitment to promoting fitness and healthy nutrition."  The alliance will launch next week with a special event in Los Angeles at a Jamba Juice location on Santa Monica Blvd., where WNBA athletes will be onsite to discuss healthy eating and exercise.  

Several other fan promotions, along with WNBA player appearances, will take place in select Jamba Juice retail locations in WNBA markets.

During the remainder of the 2010 WNBA season, Jamba Juice said it would host special in-arena nights with the Los Angeles Sparks to promote its Jamba Jump Program through jump roping, interactive activities and positive messaging. In addition, Jamba Juice’s alliance with WNBA FIT will feature exclusive content including nutrition and exercise tips for fans.

Beginning with the 2011 season, Jamba Juice said it would conduct national promotions that will include WNBA FIT-themed point-of-sale materials in key Jamba Juice retail locations, in-arena signage and digital and social media. Jamba Juice will also participate in several marquee WNBA events, including the annual All-Star Game and Inspiring Women Luncheon.

Jamba Juice, based in Emeryville, Calif., has nearly 750 locations nationwide. The company has been fending off invasions into its smoothie/health drink territory by such chains as McDonald's, which currently is running a campaign touting its line of smoothies.

“Jamba Juice shares the WNBA’s commitment to promoting an active lifestyle that helps Americans of all ages stay fit, healthy and vibrant,”  James White, chairman, president and CEO for Jamba Juice, said in a statement. “Our mission is to inspire people and communities to embrace fitness and nutrition goals that can contribute to healthier, more fulfilling lives.  We look forward to working together with the WNBA to create positive change for both fans and communities across the country.”
 
According to WNBA president, Donna Orender, "The WNBA is proud to join a progressive brand like Jamba Juice whose passion for health and its dedication to quality are the keys to its company success. As we align our commitment to improving the lives of our fans and young people, this new program will provide valuable information and encourage them to make healthier eating choices.”  

Other WNBA marketing partners include adidas, Nike, PepsiCo's Gatorade, General Mills, HP, Kia Motors and IHOP.

Back to Sponsorships

Back to Home Page