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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan262017

NBA Lifts Marketing Spirits With Jack Daniel’s But Will Warn ‘Drink Responsibly’

By Barry Janoff

January 26, 2017: Calling it "the largest partnership with a professional sports league in the brand’s history," Jack Daniel’s has signed a deal making it an official marketing partner of the NBA, WNBA, NBA Development League and USA Basketball.

The alliance will have its first public showing during the NBA All-Star Game next month in New Orleans.

Financial terms of the multi-year deal were not disclosed.

The NBA’s most recent partnership in the spirits category was a multi-year pact signed with Diageo in 2013 that included Sean "Diddy" Combs and Diego’s Ciroc premium vodka.

In 2010, the NBA broke marketing ground by signing a multi-year deal with Bacardi.

As with its previous deals in the spirits category, the Jack Daniel’s agreement comes with multi-medial marketing that will include a strong "Drink Responsibly" message.

As a league whose audience includes kids and families, the NBA knows it has to tread carefully when it comes to marketing spirits and alcohol. According to a recent study commissioned by the NCAA, alcohol use among student-athletes is on the decline but "about 80% of student-athletes reported alcohol use in the past year."

Initial marketing features a statue of Jasper Newton "Jack" Daniel, who founded the company in the 1870s, alongside a basketball. One ad reads, "Jack Daniel stood only 5’2", but as an official NBA partner we’re feeling much taller."

Jack Daniel’s said it would develop NBA-themed programs at retail stores and create custom marketing and advertising campaigns. The Lynchburg, Tenn.-based company said it would also host a variety of events, media and hospitality programs throughout the NBA, WNBA, NBA D-League and USA Basketball.

Jack Daniel’s lead agency is Arnold Worldwide, Boston.

The division of Brown-Forman is currently partnered with five NBA teams: the Atlanta Hawks, Denver Nuggets, Los Angeles Clippers, Oklahoma City Thunder and San Antonio Spurs.

"We are thrilled to be entering into this partnership and look forward to a mutually beneficial relationship with the NBA for years to come," John Higgins, vp-brand director for Jack Daniel’s North America, said in a statement.

"The NBA is a perfect fit for Jack Daniel’s as we both share the same values of integrity, loyalty and community. We couldn’t be more excited for our fans and consumers who love the great sport of basketball," said Higgins.

Late last year, to celebrate its 150th anniversary in 2016, Jack Daniel’s launched a marketing campaign that focused on the people who live in its home town of Lynchburg.
 
At the NBA All-Star Game, Jack Daniel’s will serve as a partner for the NBA All-Star Celebrity Game and will open Jack Daniel’s House No. 7, its hospitality and experiential event.

Jack Daniel’s House No. 7 will be open for two nights to host "musical performances, guest rooms with unique programming, eclectic eats inspired by southern cuisine, and basketball-themed activities."

According to Emilio Collins, evp-global partnerships for the NBA, "We are proud to partner with Jack Daniel’s, an iconic brand with a rich history and a reputation for unique and innovative marketing. Our new partnership creates a wealth of opportunities for us to connect with new and longtime fans and celebrate our game."

In addition to its namesake Old No. 7 Tennessee Whiskey, Jack Daniel’s brands include Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

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