Top
NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan262017

NBA Lifts Marketing Spirits With Jack Daniel’s But Will Warn ‘Drink Responsibly’

By Barry Janoff

January 26, 2017: Calling it "the largest partnership with a professional sports league in the brand’s history," Jack Daniel’s has signed a deal making it an official marketing partner of the NBA, WNBA, NBA Development League and USA Basketball.

The alliance will have its first public showing during the NBA All-Star Game next month in New Orleans.

Financial terms of the multi-year deal were not disclosed.

The NBA’s most recent partnership in the spirits category was a multi-year pact signed with Diageo in 2013 that included Sean "Diddy" Combs and Diego’s Ciroc premium vodka.

In 2010, the NBA broke marketing ground by signing a multi-year deal with Bacardi.

As with its previous deals in the spirits category, the Jack Daniel’s agreement comes with multi-medial marketing that will include a strong "Drink Responsibly" message.

As a league whose audience includes kids and families, the NBA knows it has to tread carefully when it comes to marketing spirits and alcohol. According to a recent study commissioned by the NCAA, alcohol use among student-athletes is on the decline but "about 80% of student-athletes reported alcohol use in the past year."

Initial marketing features a statue of Jasper Newton "Jack" Daniel, who founded the company in the 1870s, alongside a basketball. One ad reads, "Jack Daniel stood only 5’2", but as an official NBA partner we’re feeling much taller."

Jack Daniel’s said it would develop NBA-themed programs at retail stores and create custom marketing and advertising campaigns. The Lynchburg, Tenn.-based company said it would also host a variety of events, media and hospitality programs throughout the NBA, WNBA, NBA D-League and USA Basketball.

Jack Daniel’s lead agency is Arnold Worldwide, Boston.

The division of Brown-Forman is currently partnered with five NBA teams: the Atlanta Hawks, Denver Nuggets, Los Angeles Clippers, Oklahoma City Thunder and San Antonio Spurs.

"We are thrilled to be entering into this partnership and look forward to a mutually beneficial relationship with the NBA for years to come," John Higgins, vp-brand director for Jack Daniel’s North America, said in a statement.

"The NBA is a perfect fit for Jack Daniel’s as we both share the same values of integrity, loyalty and community. We couldn’t be more excited for our fans and consumers who love the great sport of basketball," said Higgins.

Late last year, to celebrate its 150th anniversary in 2016, Jack Daniel’s launched a marketing campaign that focused on the people who live in its home town of Lynchburg.
 
At the NBA All-Star Game, Jack Daniel’s will serve as a partner for the NBA All-Star Celebrity Game and will open Jack Daniel’s House No. 7, its hospitality and experiential event.

Jack Daniel’s House No. 7 will be open for two nights to host "musical performances, guest rooms with unique programming, eclectic eats inspired by southern cuisine, and basketball-themed activities."

According to Emilio Collins, evp-global partnerships for the NBA, "We are proud to partner with Jack Daniel’s, an iconic brand with a rich history and a reputation for unique and innovative marketing. Our new partnership creates a wealth of opportunities for us to connect with new and longtime fans and celebrate our game."

In addition to its namesake Old No. 7 Tennessee Whiskey, Jack Daniel’s brands include Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

Back too Home Page