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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

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No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Jack Daniel's (1)

Wednesday
May102017

Jack Daniel’s Seeks NBA Franchise In Lynchburg But May Be 19M Residents Short

By Barry Janoff

May 10, 2017: This past January, the NBA signed a deal naming Jack Daniel’s an official marketing partner of the NBA, WNBA, NBA Development League and USA Basketball, which Jack Daniel’s called "the largest partnership with a professional sports league in the brand’s history,"

In it’s first TV ad under the new deal, Jack Daniel’s has proposed what might likely be the largest idea in the brand’s history: Bringing an NBA franchise to their hometown of Lynchburg, Tenn. — population 572.

"We know it’s not the most exciting place in the world," a voiceover explains in the Jack Daniel’s TV spot, "Lynchburg Lights," breaking Wednesday night (May 10) on TNT during the Washington Wizards-Boston Celtics playoff game. "But we have no shortage of team spirit (and) we do know a thing or two about developing a franchise."

The idea is so outlandish that even NBA Hall of Famer and current TV analyst Bill Walton exclaims in a cameo spot, "What!?"

The humorous spot makes its pitch by continuing the down-home attitude of recent Jack Daniel’s spots, which shows that what Lynchburg might lack in size it makes up for in friendly residents and the dedication of the workers at Jack Daniel’s.

In this spot, people show their passion for the league by building a mock-up of an NBA arena, creating banners welcoming the NBA to town and even running a front-page story on the town’s newspaper, "Lynchburg Looks To Score Big With NBA."

Foam fingers declare, "We're No. 7," a reference to Jack Daniel's namesake Old No. 7 Tennessee Whiskey.

The NBA has not officially accepted or denied Jack Daniel’s offer.

However, earlier this year, when talking about possible future NBA expansion, commissioner Adam Silver offered some parameters.

"While we have no immediate plans to expand the NBA, one of the things that we look at is whether expanding would be additive to the league as a whole," said Silver.

On the short list of potential NBA expansion sites is Mexico City.

"In terms of a franchise in Mexico City, it's something that we're going to look at," said Silver. "This is a competitive market, well over 20 million people," or about 19,999,428 more residents than Lynchburg.

None of this has deterred the town from seeking its NBA dream. As a voiceover in the 30-second spot offers, "Jack Daniel’s. The most exciting thing about Lynchburg, TN . . .  for now."

The campaign also includes Internet and social media.

Jack Daniel’s lead agency is Arnold Worldwide, Boston.

John Higgins, vp-brand director for Jack Daniel’s North America, hinted at Lynchburg’s grandiose plans when the deal with the NBA was signed.

"The NBA is a perfect fit for Jack Daniel’s as we both share the same values of integrity, loyalty and community. We couldn’t be more excited for our fans and consumers who love the great sport of basketball," Higgins said in a statement.

Jack Daniel’s has been aggressive with its new NBA deal, including activation during All-Star Game week in New Orleans in February and initial NBA creative showing a statue of Jasper Newton "Jack" Daniel, who founded the company in the 1870s, alongside a basketball. One ad read, "Jack Daniel stood only 5’2", but as an official NBA partner we’re feeling much taller.”

The division of Brown-Forman is currently partnered with five NBA teams: the Atlanta Hawks, Denver Nuggets, Los Angeles Clippers, Oklahoma City Thunder and San Antonio Spurs.

As with its previous deals in the spirits category, the Jack Daniel’s NBA alliance comes with a strong "Drink Responsibly" message.

As a league whose audience includes kids and families, the NBA knows it has to tread carefully when it comes to marketing spirits and alcohol. According to a recent study commissioned by the NCAA, alcohol use among student-athletes is on the decline but "about 80% of student-athletes reported alcohol use in the past year."

In addition to its namesake Old No. 7 Tennessee Whiskey, Jack Daniel’s brands include Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

NBA Lifts Marketing Spirits With Jack Daniel’s

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