Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec072010

Izod Extends Racing Ties With Penske Deal

December 7, 2010: Izod, which over the past couple of seasons has become one of the key marketers in auto racing, is extending its alliances in the sport via a deal with Team Penske.

Under terms of a multi-year pact, Izod will sponsor Team Penske and all three Team Penske Dallara/Honda entries beginning in 2001. The deal will expand and enhance the company's position as title sponsor of the Izod IndyCar Series. Financial terms of the Penske deal were not disclosed.

“The Izod brand’s Team Penske sponsorship is a strategic decision to continue to build brand equity in the Izod IndyCar Series and we are honored to join forces with such a storied operation,” Mike Kelly, evp-marketing for Izod's parent company, Phillips-Van Heusen, said in a statement. “We intend to leverage this partnership to expand the reach of our brand not only through the relationship with Team Penske but also through cross-promotional activities with Team Penske’s other sponsors.”

Izod's Penske alliance includes the No. 6 car driven by Ryan Briscoe, the No. 3 car with three-time Indy 500 champion Helio Castroneves and the No. 12 car driven by Will Power. Izod will be the primary sponsor on Briscoe’s No. 6 IZOD Team Penske Dallara/Honda at the 100th Anniversary Indianapolis 500, as well as other selected Izod IndyCar Series Championship races, including an as-yet-to-be-announced season finale event.

"We intend to leverage this partnership to expand our brand not only through Team Penske but also through activities with Team Penske’s other sponsors.”

Izod’s first involvement with the sport came in July 2008, when it became the official apparel sponsor of the IndyCar Series, the Indianapolis Motor Speedway and Firestone Indy Lights. In November 2009, the brand announced its title sponsorship of the newly re-named Izod IndyCar Series. In 2010, Izod partnered with Izod IndyCar Series sponsors, including Honda, as part of the successful multi-media campaign around the “Fastest Seat in Sports,” the program in which a custom-built, two-seat Honda led the field to the green flag at start of each of the races, starting with the Indianapolis 500.

"Part of the Izod brand’s stated strategic approach to motorsports marketing is to partner with leading sponsors in the Series to further elevate the reach and awareness of the IndyCar sport and its brand,” said Starke Taylor, vp-sponsorship and activation for Phillips-Van Heusen.

According to Roger Penske, “Team Penske is excited to build this new relationship with Phillips-Van Heusen. As we saw in 2010, they have put the full strength of their Izod brand behind growing the sport of IndyCar racing and we believe they will be a terrific partner with our team and our drivers for years to come.”

Among Izod's other sports alliances is a partnership with the Pro Football Hall of Fame and the NFL in the Fans' Choice for the Hall of Fame multi-media campaign. Izod also has naming rights to the Izod Center in East Rutherford, NJ.

Q&A: How Phillips-Van Heusen Is Fashioning A Sports Marketing Roster

Izod, IRL Put Auto Racing Marketing On The Fast Track

Back to Auto Racing

Back to Home Page