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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov052009

Izod, Indy Racing League Put Marketing, Sponsorship Alliance On The Fast Track

November 5, 2009: Phillips-Van Heusen Corp. said it has signed a multi-year, multi-million dollar deal with the Indy Racing League for its Izod brand to become the title sponsor of the newly renamed Izod IndyCar Series beginning in 2010. Length of the deal was put at more than six years.

The deal marks IRL's first title sponsorship since 2001 when Northern Light, an Internet search engine, had naming rights. Izod will also retain its designation as the official apparel partner of the IRL, which began in 2008.

The deal comes at a time when the economy had forced many companies to either pull back or completely cut their sponsorship times with motor racing. Toyota this week said it would pull all its sponsorship from Formula One racing. Over the past two years, General Motors has drastically cut its monetary support of Nascar.

PVH has been aggressive in other sports marketing venues. In 2008, Izod gained naming rights to the former Continental Airlines Arena in New Jersey, home of the NBA's Nets. Last month, PVH unveiled a sponsorship deal with the Pro Football Hall of Fame.

IRL's most prominent race is the Indianapolis 500. Among its top drivers are Danica Patrick, Helio Castroneves, Dario Franchitti, Scott Dixon, Ryan Briscoe and Tony Kanaan, Graham Rahal, Marco Andretti and Tomas Scheckter.

Izod/Indy Collectiion at Macy's from the 2009 IRL season.The 2010 season is scheduled to begin March 14 in Brazil and will feature 17 races in the U.S., Canada, Japan and Brazil. PVH said it plans to unveil a full array of marketing support, including increased and enhanced national media initiatives with IRL’s two TV partners, ESPN on ABC and Versus; print and shared Web initiatives and online promotions; and a sweepstakes providing VIP rewards to the Indy 500 and other selected races. Also available in March 2010 will be an Izod “Winning Series” sportswear collection, inspired by the Indy 500.

Prior to the start of the 2009 season, Izod introduced an Izod/INDY vintage clothing line commemorating the Indianapolis Motor Speedway’s Centennial Era. The collection was launched initially at select Macy’s stores nationwide and was supported by a national ad campaign.

“Our relationship with the Izod brand has been on the fast track since the day we began our partnership in 2008, and we are thrilled they have taken a bigger and more vital role in our sport,” Terry Angstadt, president of the commercial division of the Indy Racing League, said in a statement. “Their strong marketing skills, national retail partnerships and ability to bring fresh eyes to the sport have already proven powerful in our short time together. We’re confident that we have found a partner with a strong brand, a bright future and a vision for growing the Izod IndyCar Series that will benefit fans, drivers, teams, owners and tracks.”

 Football Hall Of Fame, Phillips-Van Heusen Dress Up Partnership

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