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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Final Four '22 In NOLA
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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar092015

Awesome, Baby: Oberto Seeks Bigger Bite With NCAA Hoops, Vitale, Tough Mudder

By Barry Janoff

March 9, 2015: With March Madness beginning to fill the sports landscape, iconic college basketball broadcaster, commentator and analyst Dick Vitale has joined a roster of celebs who tout the virtues of Oberto Beef Jerky.

Vitale is part of a new multimillion-dollar effort that also includes obstacle course series Tough Mudder, where Oberto is a partner, with the overall campaign "designed to further grow and differentiate Oberto's position in the exploding $3 billion plus meat snacks category."

The spot with Vitale and two spots with 2014 World's Toughest Mudder Champions Amelia Boone and Ryan Atkins, rrespectively, also feature Oberto spokesman and ESPN analyst and commentator Stephen A. Smith as "the little voice in my stomach."

Oberto said that its "You Get Out What You Put In" campaign, unveiled last year, and its on-going alliance with Smith has "further solidified our position as the No. 2 player in jerky," which is part of a "$3 billion plus meat snacks category." Smith has also appeared in the stomachs of athletes including Richard Sherman, Clint Dempsey and Louie Vitto.

Sitting on the sidelines while broadcasting a college basketball game, Vitale says using one of his signature phrases, "Oberto Beef Jerky is awesome, Baby!"

The new Vitale commercial supports a promotion being hosted by Oberto on a dedicated Web site in which people are asked to submit videos showing their best Dick Vitale impression, with the favorites to be decided by votes from the public-at-large in conjunction with Oberto. Support includes social media such as Facebook, Twitter and YouTube.

Prizes include basketballs autographed by Vitale, bags of Oberto Jerky and a grand prize of a trip for a meet-and-greet with Vitale. (Details here.)

According to Oberto,  the Vitale spot will air in "heavy rotation" during College Basketball Championship Week on ESPN and during the NCAA Men's Basketball Tournament across Turner Sports networks TNT, TBS and TruTV.

(Editor's note: The Tournament also airs on CBS but that is not part of Oberto's media buy.)

It will also run on cable networks including Comedy Central, AMC, Spike and The Esquire Network.

The spots with Boone and Atkins coincide with a new Tough Mudder obstacle, the Oberto Beef Jerky "Beached Whale."

The new campaign also includes Internet, social media, on-site sampling and consumer engagement.

"The Oberto partnership is helping us continue to grow our global team of Mudders through shared experiences and active lifestyles," Jerome Hiquet, CMO for Tough Mudder, said in a statement. "Tough Mudder and Oberto share values of teamwork and fun, and the opportunity to reach new audiences through a national television ad is a big step for our brand."

Vitale, who has been with ESPN since 1979, will be part of the broadcast team covering College Basketball Championship Week and then analyzing the Tournament through the Final Four.

According to Dave Lakey, vp-marketing for Seattle-based Oberto Brands, "Lean protein has become the craze with everyone from professional athletes to active Americans looking to stay physically fit.  With our new Spring marketing efforts, Oberto is continuing its mission to change the traditional perception of beef jerky, while showcasing the benefits of our all natural, high-in-protein Oberto Beef Jerky."

In his new spot, Vitale is announcing a game in his usual over-the-top style.

"This Dapper Dan is a high riser!" yells Vitale as a player finishes a massive slam dunk. "He's a high-riser. He's the Elevator Man!"

Cut to Smith, who is wearing headphones and listening to music until Vital's histrionics interrupt his serenity.

"Dickie V! You're exhausting me, man," says Smith.

"I'm just caught up in the magic of the moment," Vitale replies.

Smith has a solution. "Why don't you get caught up and get us some Oberto Beef Jerky!"

"OBJ! Oberto Beef Jerky! This stuff is awesome, baby!" says Vitale. (See the full spot here.)

The first Tough Mudder spot sees Boone running through obstacles, with Smith feeling the brunt of the action until Boone placates the little voice in her stomach with Oberta Beef Jerky. (See the full commerical here.)

Separately, Vitale co-stars in a new commercial alongside David Robinson, former college hoops star and a member of the Naismith Memorial Basketball Hall of Fame, to support the 20th anniversary of Pizza Hut's Stuffed Crust, which is available for a limited time at its original $9.99 price. Robinson starred in marketing for the brand when it launched Stuffed Crust.

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