Top
NEWS REAL

• Nascar has signed a deal to acquire International Speedway Corp. in a transaction valued at $2 billon. ISC owns and operates venues including Talladega Superspeedway, Michigan International Speedway, Richmond Raceway, Auto Club Speedway of Southern California, Kansas Speedway, ISM Raceway, Chicagoland Speedway and Route 66 Raceway, Homestead-Miami Speedway, Martinsville Speedway, Darlington Raceway, and Watkins Glen International.

ISC also owns Motor Racing Network, the nation's largest independent sports radio network; and Americrown, a subsidiary that provides catering services, and food and beverage concessions.

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Audio Tunes: Belly Button See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Mar092015

Awesome, Baby: Oberto Seeks Bigger Bite With NCAA Hoops, Vitale, Tough Mudder

By Barry Janoff

March 9, 2015: With March Madness beginning to fill the sports landscape, iconic college basketball broadcaster, commentator and analyst Dick Vitale has joined a roster of celebs who tout the virtues of Oberto Beef Jerky.

Vitale is part of a new multimillion-dollar effort that also includes obstacle course series Tough Mudder, where Oberto is a partner, with the overall campaign "designed to further grow and differentiate Oberto's position in the exploding $3 billion plus meat snacks category."

The spot with Vitale and two spots with 2014 World's Toughest Mudder Champions Amelia Boone and Ryan Atkins, rrespectively, also feature Oberto spokesman and ESPN analyst and commentator Stephen A. Smith as "the little voice in my stomach."

Oberto said that its "You Get Out What You Put In" campaign, unveiled last year, and its on-going alliance with Smith has "further solidified our position as the No. 2 player in jerky," which is part of a "$3 billion plus meat snacks category." Smith has also appeared in the stomachs of athletes including Richard Sherman, Clint Dempsey and Louie Vitto.

Sitting on the sidelines while broadcasting a college basketball game, Vitale says using one of his signature phrases, "Oberto Beef Jerky is awesome, Baby!"

The new Vitale commercial supports a promotion being hosted by Oberto on a dedicated Web site in which people are asked to submit videos showing their best Dick Vitale impression, with the favorites to be decided by votes from the public-at-large in conjunction with Oberto. Support includes social media such as Facebook, Twitter and YouTube.

Prizes include basketballs autographed by Vitale, bags of Oberto Jerky and a grand prize of a trip for a meet-and-greet with Vitale. (Details here.)

According to Oberto,  the Vitale spot will air in "heavy rotation" during College Basketball Championship Week on ESPN and during the NCAA Men's Basketball Tournament across Turner Sports networks TNT, TBS and TruTV.

(Editor's note: The Tournament also airs on CBS but that is not part of Oberto's media buy.)

It will also run on cable networks including Comedy Central, AMC, Spike and The Esquire Network.

The spots with Boone and Atkins coincide with a new Tough Mudder obstacle, the Oberto Beef Jerky "Beached Whale."

The new campaign also includes Internet, social media, on-site sampling and consumer engagement.

"The Oberto partnership is helping us continue to grow our global team of Mudders through shared experiences and active lifestyles," Jerome Hiquet, CMO for Tough Mudder, said in a statement. "Tough Mudder and Oberto share values of teamwork and fun, and the opportunity to reach new audiences through a national television ad is a big step for our brand."

Vitale, who has been with ESPN since 1979, will be part of the broadcast team covering College Basketball Championship Week and then analyzing the Tournament through the Final Four.

According to Dave Lakey, vp-marketing for Seattle-based Oberto Brands, "Lean protein has become the craze with everyone from professional athletes to active Americans looking to stay physically fit.  With our new Spring marketing efforts, Oberto is continuing its mission to change the traditional perception of beef jerky, while showcasing the benefits of our all natural, high-in-protein Oberto Beef Jerky."

In his new spot, Vitale is announcing a game in his usual over-the-top style.

"This Dapper Dan is a high riser!" yells Vitale as a player finishes a massive slam dunk. "He's a high-riser. He's the Elevator Man!"

Cut to Smith, who is wearing headphones and listening to music until Vital's histrionics interrupt his serenity.

"Dickie V! You're exhausting me, man," says Smith.

"I'm just caught up in the magic of the moment," Vitale replies.

Smith has a solution. "Why don't you get caught up and get us some Oberto Beef Jerky!"

"OBJ! Oberto Beef Jerky! This stuff is awesome, baby!" says Vitale. (See the full spot here.)

The first Tough Mudder spot sees Boone running through obstacles, with Smith feeling the brunt of the action until Boone placates the little voice in her stomach with Oberta Beef Jerky. (See the full commerical here.)

Separately, Vitale co-stars in a new commercial alongside David Robinson, former college hoops star and a member of the Naismith Memorial Basketball Hall of Fame, to support the 20th anniversary of Pizza Hut's Stuffed Crust, which is available for a limited time at its original $9.99 price. Robinson starred in marketing for the brand when it launched Stuffed Crust.

Back to March Madness

Back to Home Page