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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct192012

Go Daddy Will 'Reposition Sexy' For Super Bowl XLVII, But Is Danica Still Hot?

By Barry Janoff

October 18, 2012: Go Daddy will return to the airwaves with two Super Bowl commercials this February, but this time with two twists: It is bringing along for the first time an advertising agency and it plans to "reposition sexy."

How this strategy will affect long-time Go Daddy spokeswoman Danica Patrick, however, remains to be seen.

Deutsch, NY, has been signed to replace Go Daddy's in-house marketing, which has created numerous Super Bowl TV spots every year since 2005. Ten of those commercials have featured race car driver Danica Patrick, often in sexy and compromising situations.

Most of Go Daddy's Super Bowl spots have ended with a tease of “see what happens next” more explicit scenes to be found at the company's Web site.

Go Daddy said that Deutsch is working on two 30-second spots that would air during Super Bowl XLVII this February during the broadcast on CBS. Thirty-second spots are going for upward of $3.8 million, though companies with multiple buys generally pay less, according to industry analysts.

As for the content?

“We are doing something we’ve never done in a Super Bowl — we are repositioning sexy,” Barb Rechterman, CMO for Go Daddy, said in a statement. “The new sexy means success, ambition and drive and it can be achieved by using Go Daddy to grow your business. We think it’s sexy to grow a business, to be your own boss and to make dreams come true online.”

The domain name provider and Web tech support company said that its Super Bowl buys have translated into significant business and awareness, including having "helped drive market share over the last eight years from 16% to more than 50%."

“We have had measurable success with Danica, no doubt about it. When you think about our new definition of  sexy . . . Danica certainly fits that bill.”

Go Daddy said that is has 10.6 million customers worldwide, "mostly small-to-midsize businesses who need simple solutions to grow their businesses and want technical help to build and manage their Web sites."

Danica Patrick has played a big role in that strategy, according to Go Daddy executive chairman and founder Bob Parsons. “We have had measurable success with Danica, no doubt about it. When you think about our new definition of ‘sexy’ as: success, ambition and a drive to succeed with an online presence . . . Danica certainly fits that bill.”

However, Patrick teased that she did not know as yet what role, if any, she would play in the upcoming Super Bowl spots. “Do I hope I’ll be in the new Go Daddy Super Bowl commercials? Absolutely,” Patrick said in a statement. “I don’t think it would feel quite like a Super Bowl if we don’t do the commercials again this year."

Val DiFebo, CEO for Deutsch, NY, did not offer any addition insight regarding Patrick's role in the Super Bowl tactics. "Go Daddy is an iconic Super Bowl advertiser, with tremendous name recognition. Our mission is to go deeper into what Go Daddy does."

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