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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct192012

Go Daddy Will 'Reposition Sexy' For Super Bowl XLVII, But Is Danica Still Hot?

By Barry Janoff

October 18, 2012: Go Daddy will return to the airwaves with two Super Bowl commercials this February, but this time with two twists: It is bringing along for the first time an advertising agency and it plans to "reposition sexy."

How this strategy will affect long-time Go Daddy spokeswoman Danica Patrick, however, remains to be seen.

Deutsch, NY, has been signed to replace Go Daddy's in-house marketing, which has created numerous Super Bowl TV spots every year since 2005. Ten of those commercials have featured race car driver Danica Patrick, often in sexy and compromising situations.

Most of Go Daddy's Super Bowl spots have ended with a tease of “see what happens next” more explicit scenes to be found at the company's Web site.

Go Daddy said that Deutsch is working on two 30-second spots that would air during Super Bowl XLVII this February during the broadcast on CBS. Thirty-second spots are going for upward of $3.8 million, though companies with multiple buys generally pay less, according to industry analysts.

As for the content?

“We are doing something we’ve never done in a Super Bowl — we are repositioning sexy,” Barb Rechterman, CMO for Go Daddy, said in a statement. “The new sexy means success, ambition and drive and it can be achieved by using Go Daddy to grow your business. We think it’s sexy to grow a business, to be your own boss and to make dreams come true online.”

The domain name provider and Web tech support company said that its Super Bowl buys have translated into significant business and awareness, including having "helped drive market share over the last eight years from 16% to more than 50%."

“We have had measurable success with Danica, no doubt about it. When you think about our new definition of  sexy . . . Danica certainly fits that bill.”

Go Daddy said that is has 10.6 million customers worldwide, "mostly small-to-midsize businesses who need simple solutions to grow their businesses and want technical help to build and manage their Web sites."

Danica Patrick has played a big role in that strategy, according to Go Daddy executive chairman and founder Bob Parsons. “We have had measurable success with Danica, no doubt about it. When you think about our new definition of ‘sexy’ as: success, ambition and a drive to succeed with an online presence . . . Danica certainly fits that bill.”

However, Patrick teased that she did not know as yet what role, if any, she would play in the upcoming Super Bowl spots. “Do I hope I’ll be in the new Go Daddy Super Bowl commercials? Absolutely,” Patrick said in a statement. “I don’t think it would feel quite like a Super Bowl if we don’t do the commercials again this year."

Val DiFebo, CEO for Deutsch, NY, did not offer any addition insight regarding Patrick's role in the Super Bowl tactics. "Go Daddy is an iconic Super Bowl advertiser, with tremendous name recognition. Our mission is to go deeper into what Go Daddy does."

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