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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr252016

IOC Unveils International 'Together' Campaign Leading To Summer Games

Special to NYSportsJournalism.com

April 24, 2016: With just about 100 days to go until the Opening Ceremony for the 2016 Olympics, the International Olympic Committee has launched a multi-platform campaign under the umbrella theme, “Together We Can Change the World.”

The effort is anchored by a series of spots that will air globally communicating "the Olympic Movement’s vision of building a better world through sport."

The spots air on Olympic broadcast partners as well as the IOC's Web site.

Support includes a dedicated site where visitors can get information and details about the IOC and the Summer Games in Rio de Janeiro.

Social media activation is planned to start on Olympic Day, June 23, to support #OlympicPeace.

Voiceovers for the spots, recorded in English, Spanish, French and Portuguese, include Uma Thurman, Juliette Binoche, Paz Vega and Tais Araujo.

The soundtrack for the films was produced by Questlove, who re-recorded his song, “The Fire” (originally by Questlove and The Roots), with musicians including Lenny Kravitz, Nneka, Yuna, Diogo Nogueira  and Corinne Bailey Rae.

The campaign was unveiled to coincide with the Olympic Flame lighting ceremony in Athens, which will ultimately make its way to Rio for the Olympic Games.

“Like no other human activity, sport is about bringing people together in the spirit of friendship and respect," IOC president Thomas Bach said at the ceremony. "Sport always builds bridges, it never erects walls.

"In a world shaken by crises, the message that our shared humanity is greater than the forces that divide us, is more relevant than ever before. By coming together in unity to celebrate the rich diversity of our shared humanity, the Olympic Games give us all hope that a better world is possible. Together, we can change the world.," said Bach.

Although the campaign focuses on sports, it expands its reach to include social activism and entertainment.

The lead spot, "Together," shows scenes of athletes training and working, some against the backdrop of national and local strife. (See the full spot here.)

"I am committed. Always learning. Always pushing. I am running. But not for my life," a voiceover says. "I am a football field. Not a battlefield. I am a mother. A father. I am two jobs. I am jumping. Shooting. Swimming. Toward a new world. I am not alone. I am a room full of friends. A crowd full of cheers. I am full of wonder. I am you. And together, we can change the world."

The other three 30-second spots — "Breath," "Respect" and "Counting Stars" — each tell the story of the "core Olympic values and their role in enhancing a united world through sport," according to the IOC.

IOC global partners include Atos, Bridgestone, Coca-Cola, Dow, GE, McDonalds, Omega, Panasonic, Samsung, P&G and Visa.

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