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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun082016

IOC On Fast-Track To Have Olympic Channel Running For Summer Games

Special to NYSportsJournalism.com

June 6, 2016: The International Basketball Federation (FIBA), International Boxing Association (AIBA), International Gymnastic Federation (FIG), International Swimming Federation (FINA) and International Tennis Federation (ITF) are among  27 international sports federations that have signed deals with the International Olympic Committee to collaborate on content for the Olympic Channel, which plans to cover all things related to the Olympics and athletes 24/7, 365 days of the year.

A launch date for the Olympic Channel has not been set, but the IOC plans to have it up and running prior to the Summer Games in Rio de Janeiro, which run Aug. 5-21.

"The detailed plans for the Channel are now being determined and we are focusing on ensuring the product is ready, and not simply adhering to a specific date. We look forward to announcing the 2016 launch date in the coming weeks," according to the IOC.

The IOC said that when the Olympic Channel begins in time for the Summer Games, live broadcast of the competition would only be available from the "rights holding broadcast organization" in each respective territory. "However, the Olympic Channel will provide complementary content that will enhance the viewer’s Olympic experience, not only during the 17 days of the Games, but throughout the entire year."

The technical and production units of the Olympic Channel are located in Madrid, Spain; the commercial and distribution department operates out of Lausanne, Switzerland, in IOC headquarters.

According to the IOC, "The Olympic Channel will broadcast live sports events, news and athlete stories, as well as historical Olympic footage and official films from the IOC’s archives. There will also be a focus on educational and youth-oriented programming, sustainability, sports science and nutrition, and promoting a healthy and active lifestyle."

The Olympic Channel team is working with the IFs to "create innovative partnerships, including live event coverage, highlights, magazine shows, news coverage and original programming."

“The Olympic Channel will mark a major shift in how the Olympic Movement connects with young people all year round," IOC President Thomas Bach, said during a recently chaired joint Olympic Channel board of directors meeting at the newly inaugurated OCS facilities in Madrid.

"The International Federations have embraced the Olympic Channel and we look forward to working with them on the exciting programming and promotional opportunities. The newly formed Olympic Channel team is making steady progress, with the emphasis on ensuring the product is right and the quality of the programming matches our ambition. We look forward to announcing the 2016 launch date in the coming weeks," said Bach.

The Olympic Channel will be the home for all content in, around and about the Olympic Games, "from the athletes’ personal stories to their training regimens, from world championships and Olympic qualifying competitions to new sports looking to get into the Olympics . . . everything that makes the Games what they are today," according to the IOC.

According to Mark Parkman, GM for Olympic Channel Services, “Preparations for the launch of the Olympic Channel are on course and the announcement of these cooperation agreements with our IF partners is another important step forward. We expect to make further announcements regarding collaborations with other IFs and stakeholders in the near future."

"The IFs have embraced the Olympic Channel and we look forward to working with them on the exciting programming and promotional opportunities."

Parkman said that content production has begun and technology and platforms are being tested.

"There is a growing sense of energy and excitement here among the Olympic Channel team as we prepare for launch this year," said Parker.

The IOC said that the creation of an Olympic Channel was one of the "key recommendations of Olympic Agenda 2020, aiming to provide a new way to engage young people and core fans in the Olympic Movement, while also promoting the Olympic values on a consistent basis."

The IFs with whom OCS has concluded agreements include:

    ▪    Badminton World Federation (BWF)
    ▪    International Basketball Federation (FIBA)
    ▪    International Bobsleigh & Skeleton Federation (IBSF)
    ▪    International Boxing Association (AIBA)
    ▪    International Canoe Federation (ICF)
    ▪    International Federation for Equestrian Sports (FEI)
    ▪    International Fencing Federation (FIE)
    ▪    International Golf Federation (IGF)
    ▪    International Gymnastic Federation (FIG)
    ▪    International Hockey Federation (FIH)
    ▪    International Ice Hockey Federation (IIHF)
    ▪    International Judo Federation (IJF)
    ▪    International Modern Pentathlon Union (UIPM)
    ▪    International Shooting Sport Federation (ISSF)
    ▪    International Ski Federation (FIS)
    ▪    International Swimming Federation (FINA)
    ▪    International Table Tennis Federation (ITTF)
    ▪    International Tennis Federation (ITF)
    ▪    International Triathlon Union (ITU)
    ▪    International Weightlifting Federation (IWF)
    ▪    United World Wrestling (UWW)
    ▪    World Archery Federation (WA)
    ▪    World Curling Federation (WCF)
    ▪    World Rowing Federation (FISA)
    ▪    World Rugby (WR)
    ▪    World Sailing (WS)
    ▪    World Taekwondo Federation (WTF)

IOC Launches Campaign To Support Summer Games In Rio

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