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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan262011

To Infiniti And Beyond: Automaker Joins NCAA, CBS, Turner As Corporate Partner

By Barry Janoff, Executive Editor

January 26, 2011: The NCAA has signed a deal with Infiniti that makes the automaker a corporate partner of the NCAA, CBS Sports and Turner Sports, effective immediately.

Infiniti said the alliance would initially focus on the current men's basketball season, culminating with multi-media marketing during March Madness, including the entire 68-team 2011 NCAA Division I Men's Basketball competition and the Final Four, which will be held at Reliant Stadium in Houston on April 2 and April 4.

This season, under terms of a new deal, March Madness games will be shown on CBS, TBS, TNT and truTV.

Financial terms of the Infiniti deal were not disclosed. Last year, Infiniti activated behind college basketball as a partner of ESPN before joining the NCAA as a partner for March Madness.

NCAA marketing partners include AT&T, Capital One, Coca-Cola, Enterprise, The Hartford, LG Electronics, Lowe's, Planters, Reese's, Unilever and UPS.

"Some of the biggest moments in sports come during NCAA basketball each year," Ben Poore, vp-Infiniti Business Unit, said in a statement  "Like many of the teams heading toward the championship tournament, Infiniti is on a winning streak. [Infiniti closed] 2010 with sales up 27.5% over the previous year. The strong momentum is continuing into 2011, led by sales of the new Infiniti M sedan, Infiniti QX56 luxury SUV and the Infiniti G Sedan line, which includes the new G25 sports sedan."

In addition to TV, print, Internet and experiential elements, Infiniti's NCAA marketing will also include custom "Inspired Performance" co-branded features, with Infiniti also serving as the presenting sponsor of Turner's pre-game shows throughout the NCAA Division I Men's Basketball Championship.  In addition, Infiniti will present in-game "coaches spotlights" during the tournament.

"Infiniti has a strong industry brand.  We're pleased that they have chosen to support the academic and athletic mission of the NCAA."

"Infiniti has a fervent enthusiasm for intercollegiate athletics so we welcome them into our corporate partner family," Greg Shaheen, NCAA interim executive vice president for championships and alliances, said in a statement.  "Infiniti has a strong industry brand.  We're pleased that they have chosen to support the academic and athletic mission of the NCAA, exemplified by our coaches and student-athletes."

According to Will Funk, svp-NCAA partnerships and branded programming, Turner Sports Ad Sales, "Together with CBS, we have the ability to activate Infiniti across all 89 NCAA Championships. With customized NCAA-Infiniti branded content distributed across out of home, online, mobile and television, including 2011 March Madness coverage on TBS, CBS, TNT and truTV, the NCAA Corporate Marketing program offers the most unique opportunity in the marketplace to reach passionate and engaged consumers."

Infiniti Puts 'M' Into March Madness Marketing

Back to March Madness 2011

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