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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Jan262011

To Infiniti And Beyond: Automaker Joins NCAA, CBS, Turner As Corporate Partner

By Barry Janoff, Executive Editor

January 26, 2011: The NCAA has signed a deal with Infiniti that makes the automaker a corporate partner of the NCAA, CBS Sports and Turner Sports, effective immediately.

Infiniti said the alliance would initially focus on the current men's basketball season, culminating with multi-media marketing during March Madness, including the entire 68-team 2011 NCAA Division I Men's Basketball competition and the Final Four, which will be held at Reliant Stadium in Houston on April 2 and April 4.

This season, under terms of a new deal, March Madness games will be shown on CBS, TBS, TNT and truTV.

Financial terms of the Infiniti deal were not disclosed. Last year, Infiniti activated behind college basketball as a partner of ESPN before joining the NCAA as a partner for March Madness.

NCAA marketing partners include AT&T, Capital One, Coca-Cola, Enterprise, The Hartford, LG Electronics, Lowe's, Planters, Reese's, Unilever and UPS.

"Some of the biggest moments in sports come during NCAA basketball each year," Ben Poore, vp-Infiniti Business Unit, said in a statement  "Like many of the teams heading toward the championship tournament, Infiniti is on a winning streak. [Infiniti closed] 2010 with sales up 27.5% over the previous year. The strong momentum is continuing into 2011, led by sales of the new Infiniti M sedan, Infiniti QX56 luxury SUV and the Infiniti G Sedan line, which includes the new G25 sports sedan."

In addition to TV, print, Internet and experiential elements, Infiniti's NCAA marketing will also include custom "Inspired Performance" co-branded features, with Infiniti also serving as the presenting sponsor of Turner's pre-game shows throughout the NCAA Division I Men's Basketball Championship.  In addition, Infiniti will present in-game "coaches spotlights" during the tournament.

"Infiniti has a strong industry brand.  We're pleased that they have chosen to support the academic and athletic mission of the NCAA."

"Infiniti has a fervent enthusiasm for intercollegiate athletics so we welcome them into our corporate partner family," Greg Shaheen, NCAA interim executive vice president for championships and alliances, said in a statement.  "Infiniti has a strong industry brand.  We're pleased that they have chosen to support the academic and athletic mission of the NCAA, exemplified by our coaches and student-athletes."

According to Will Funk, svp-NCAA partnerships and branded programming, Turner Sports Ad Sales, "Together with CBS, we have the ability to activate Infiniti across all 89 NCAA Championships. With customized NCAA-Infiniti branded content distributed across out of home, online, mobile and television, including 2011 March Madness coverage on TBS, CBS, TNT and truTV, the NCAA Corporate Marketing program offers the most unique opportunity in the marketplace to reach passionate and engaged consumers."

Infiniti Puts 'M' Into March Madness Marketing

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